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»Jim McGinty

How Publishers Can Help Brands Navigate The Content Marketing Crossroads

“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Jim McGinty, senior director of content marketing at IDG. Brands churn out massive volumes of content in hopes that it resonates with their customers. At the same time, customer expectations are higher than ever... Continue reading »
by AdExchanger // September 9th, 2016 //
»

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