CTV

Content providers are reducing their ad loads to accommodate viewers’ changing preferences, consumption patterns and attention spans. But what about rethinking the commercial break model so it doesn’t disrupt a good “Handmaid’s Tale” binge? Is a high-quality ad experience possible without a traditional ad break? Jeremy Helfand, Hulu’s new VP and head of advertising platforms, […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. A Dish Best Served Amazon has discussed building its own video ad server that would put it squarely in competition with Comcast’s FreeWheel and Google, Mike Shields reports for Business Insider. The product could power advertising on Amazon’s streaming platform, where ad-supported video streaming […]

Cold Shower For Market Power Big tech, are your ears burning? On Friday, the Federal Trade Commission held the second in an ongoing series of hearings digging into competition and consumer protection issues. The FTC is trying to update its enforcement and policy agenda in the face of fast-paced technological change. “Technology is no longer […]

“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Michael Connolly, co-founder and CEO at Sonobi. So, a group of guys is sitting down to watch the hockey playoffs on TV, and a Maybelline commercial pops up. Even if the cosmetics advertisement is […]

“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Tom Weiss, chief technology officer and chief data scientist at Dativa. After decades of planning and measuring TV with only minor iterations of the same fundamental techniques and technologies, marketers now find themselves confronted […]

The Big Story is a breezy new podcast featuring a roundtable of AdExchanger editors talking about the biggest stories from the past week. It is available wherever you subscribe to podcasts. Is your suitcase packed for your Labor Day getaway? Don’t forget your 50 SPF zinc oxide sunscreen. And did you download enough apps to […]

In Netflix’s original film “Like Father,” the cruise line Royal Caribbean literally sets the stage for the movie – the brand is actually part of the story. While this sort of product placement isn’t new, it’s coming at a time when content providers are trying to decrease their ad loads and experimenting with new ways […]

“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Frost Prioleau, CEO at Simpli.fi. Part of the promise of over-the-top (OTT) and connected TV (CTV) is that they marry the benefits of traditional television with digital marketing capabilities. A large part of digital’s […]

Television advertising is turning gray, but TV data is here to brush in the color. At least that’s the take from Combe, the grooming and hair care product company that runs the Just for Men hair coloring brand. In the past couple of years, Just for Men’s media mix shifted from primarily TV to a […]

“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Brienna Pinnow, co-founder at Blinc Digital Group. Connected TV (CTV) is completely changing the way people gobble up, browse and binge the content they love. CTV’s tidal wave of change is rolling in faster […]

Few Hollywood icons have had a career as illustrious as Mickey Mouse, who made his silver screen debut in “Steamboat Willie” back in 1928. Now, his bosses at Disney-ABC have become more tech-savvy, reorganizing the company’s ad sales strategy to make magic in advanced TV advertising. About a year ago, Disney-ABC unified its ad sales […]

“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Brad Smith, senior vice president of revenue and operations at Videa.​ Cross-platform media buying and selling is not a new concept. A few years ago, the idea of integrating linear TV with over-the-top (OTT), […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Leviathan Stirs Netflix is testing promo ads between episodes with some European users. Netflix subscribers in the UK started seeing unskippable units suggesting other shows they might like, which bubbled up on Reddit and were first reported by Cord Cutters News. Netflix already runs […]

Just a few years ago, Roku focused on getting devices into as many households as possible. But at a certain point, Roku realized it had to do more to innovate and stay relevant in the over-the-top (OTT) battleground for ad dollars. Since then Roku has become an advertising titan. In its Q2 earnings call last […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Right At Home, Out-Of-Home Google is working on deals for out-of-home advertising inventory in shopping centers and transportation stations in Germany, and may expand an OOH offering to the US and UK. The Android mobile operating system, which runs on 75% of smartphones in […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Slow Death What happened to the cable bundle? While the reason people are dropping their cable subscriptions is obvious (they’re expensive, relative to streaming options), what’s less obvious is how the cord-cutting trend started, Bloomberg reports. Many blame Netflix, because talent and shareholders looking […]

Acxiom had a solid quarter – although it would have been a bit more solid if it still had its Facebook relationship. On Thursday, the company reported earnings for its fiscal quarter ending June 30, with total revenue clocking in at $227 million, up 7% year over year. If Partner Categories, Facebook’s now-retired feature for third-party […]

The Trade Desk recorded revenue of $112.3 million in Q2 2018, a 54% increase from the same period last year, according to the company’s earnings report released Thursday. That growth rate is identical to 2017’s annual growth rate, and the company’s retention rate topped 95% for the 18th consecutive quarter. On the company’s earnings call, […]

Roku’s platform business, which encompasses advertising and subscription revenue, grew 96% in Q2 to $90 million. Roku’s ad business now makes up two-thirds of platform revenue, Scott Rosenberg, VP of advertising and audience development, said Wednesday during the company’s Q2 earnings call. Rosenberg didn’t break out a figure for ad revenue but said a majority […]

Disney missed its earnings expectations on Tuesday by a smidgen, causing its stock to dip about 1% in after-hours trading. But you can’t keep a good mouse down. Analysts expected $1.95 per share on revenue of $15.4 billion in the fiscal third quarter. Instead, Disney posted $1.87 per share on $15.2 billion in revenue – not […]

By Sarah Sluis, Ryan Joe, Allison Schiff, Alison Weissbrot and Rae Paoletta Programmatic is expanding, becoming a glossier way to transact and add value to both the buy and sell sides. “We are moving rapidly into a programmatic-first world,” said Sal Candela, president of enterprise partnerships at Omnicom. “There is a surge of quality inventory […]

“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Mike Rosen, executive vice president of advanced advertising and platform sales at NBCUniversal Media. It’s the rallying cry of today’s TV doomsdayers who believe that consumers want to avoid all advertising on TV: “Shut […]

AMC Networks said Thursday it will allow advertisers to dynamically insert ads to reach specific households, marking its first foray into addressable TV. The offering will be available in the fourth quarter, said Adam Gaynor, AMC’s VP of advertising and data solutions. Sorenson Media’s addressable ad platform will power the capability with Samsung smart TVs […]

Comcast’s strategy has long been to invest in every area where customers get their entertainment or information, so that even if one line of business is affected by changing consumer preferences, another could benefit. Cord cutters, for instance, reduced Comcast’s video business but aided its broadband business. The following are items of interest gleaned from […]

“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Lance Neuhauser, CEO at 4C Insights. The battle over the millions of brand advertising dollars that were routinely funneled to linear television has heated up to the point where it now resembles the climax of […]

As part of a push to adopt a more digital, data-driven mentality, NCC Media hired Bob Ivins as the TV advertising conglomerate’s inaugural chief data officer. NCC Media, which is owned by Comcast, Charter and Cox Communications, started a division in April that focuses on building data-driven products. With Ivins overseeing data products for the […]

After years of sitting on the programmatic-video sidelines, ESPN is tagging in. The sports network started selling video programmatically for the first time this year. Travis Howe, SVP of platform ad sales strategy, is running the playbook. “When I looked at the media landscape, there were very few companies that were not only sitting at […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Still Spoofin’ The Guardian teamed up with Google and MightyHive to investigate the state of domain spoofing on the open exchange and found Ads.txt has been an effective deterrent when implemented by buyers, but that many still pay for fake inventory on unauthorized exchanges. […]

“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Paul Sluberski, regional vice president of sales and video, digital activation East, at Brand Networks. With eMarketer predicting 88 million households streaming over-the-top (OTT) content and 181.9 million US viewers watching connected TV (CTV) […]

Disney is about to get its own happily ever after with Hulu. Comcast has dropped out of its bidding war for most of Fox’s assets, conceding it to Disney. Disney and Fox shareholders are expected to approve the deal on July 27, USA Today reported. Disney will also gain access to Fox’s Star India network […]