“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Phil Bohn, senior vice president of sales and revenue for Mediavine. Flooring is one of publishers’ most important yet least-discussed programmatic revenue strategies. Open auctions fill a large amount of ad inventory for almost […]
Blavity CEO Morgan DeBaun saw a gap in the media market: a lack of content for black millennials like herself. In 2014, she left her tech job to launch Blavity. “We needed a place, a platform and a media brand that could speak to our stories as part of the young, black creative culture,” DeBaun […]
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Offer Yehudai, president at Fyber. 2018 has seen a spate of ad networks purchasing supply chain companies. For instance, Criteo acquired Managed, AppLovin bought MAX and Tapjoy joined forces with Tapdaq. At first glance, these acquisitions can be […]
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Alysia Borsa, chief marketing and data officer at Meredith Corp. As the industry clamors for more transparency in the supply chain, publishers should take the lead. Publishers are sitting on high-quality, proprietary data sets. Their […]
“The Sell Sider” is a column written for the sell side of the digital media community. Today’s column is written by Alessandro De Zanche, an audience and data strategy consultant. Some consider ad blockers to be the first user-led mass rebellion against bad advertising practices, booming around 2015 and not stopping since. But ad blocking […]
If you live in the United States, chances are you live in one of Nextdoor’s 190,000 active neighborhoods, which cover 90% of the country. But many in the advertising business haven’t yet worked with Nextdoor, which started selling ads less than two years ago. Leading that advertising push is Lauren Nemeth, a Google, AppNexus and […]
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Sara Badler, senior vice president of programmatic revenue and strategy at Dotdash. It seems like every quarter a new programmatic transaction type or deal comes into play and the market must quickly adapt. Concepts such […]
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Matt Prohaska, principal and CEO at Prohaska Consulting. “It’s a lot harder to make the same amount we made last year.” “We used to make a comfortable living and now find it difficult just to […]
The company behind a cable channel for babies has built a thriving branded content business on social media. The against-the-grain strategy comes as many digital publishers de-emphasize social media, instead eying video and connected TV as their next big revenue streams. First Media made the switch in 2016, a decade after it was founded as […]
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is by Paul Bannister, co-founder and executive vice president at CafeMedia. 2019 promises to be the beginning of the next transformation in digital ad buying. RTB-driven programmatic advertising started in the late 2000s (2007-2009) and drove the initial burst in data-driven buying, […]
“The Sell Sider” is a column written for the sell side of the digital media community. Today’s column is written by Jeremy Steinberg, chief revenue officer at Yieldmo. The race for automation and data targeting has done wonders to help marketers better refine customer segmentation and more quickly optimize media for performance. I think the […]
“The Sell Sider” is a column written for the sell side of the digital media community. Today’s column is written by Justin Choi, founder and CEO at Nativo. Today’s publishers are under pressure from seemingly countless external forces. They face downward pressure on ad prices, consolidation of spend within the duopoly (and now, the triopoly), […]
“The Sell Sider” is a column written for the sell side of the digital media community. Today’s column is written by Amihai Ulman, founder and chief operating officer at MASS Exchange. Unlike addressable media, linear TV publishers cannot sell single impressions or single units of attention. Due to its linear nature, TV publishers must sell mixed […]
In February, you can watch the Super Bowl on your phone with the Yahoo Sports app. Last year, Verizon purchased the mobile and tablet rights to NFL games for Yahoo Sports. Live NFL coverage attracted 4.3 million people to download the Yahoo Sports app this season, in addition to 1.1 million people who downloaded the […]
“The Sell Sider” is a column written for the sell side of the digital media community. Today’s column is written by Rob Gabel, founder and CEO at Tubular Labs. Digital-native publishers sailed against strong headwinds in 2018, as continual shifts in the business model forced budget cuts, downsizing, “pivots to video” and more hurdles to […]
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Rachel Parkin, senior vice president of strategy and sales at CafeMedia. There is a question that has increasingly surfaced in conversations with agencies and demand-side platforms recently, which seems almost retro at first: “What […]
“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Ryan Christiansen, co-founder and CEO at Ntooitive Digital. The ability to track and effectively target consumer actions has never been more essential to marketers seeking to unleash the power of cross-platform digital advertising. With […]
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Erik Requidan, vice president of programmatic strategy at Intermarkets. In a recent podcast, Chris Kane explained three ways that buyers navigate the complex programmatic supply landscape. The hardest: direct-to-publisher integrations. Some of the biggest names in media […]
New York Media is putting programmatic front and center. The publication has long serviced programmatic deals yet didn’t tout them in market. But as programmatic becomes the dominant way to transact, New York Media hired Jeremy Fass in July to head its programmatic revenue operation. His mandate? Be proactive about programmatic, not reactive. “Due to […]
“The Sell Sider” is a column written for the sell side of the digital media community. Today’s column is written by Alessandro De Zanche, an audience and data strategy consultant. Today’s modeled data at scale is evolving rapidly, due to legal and technical limitations. It is frequently misrepresented and mis-sold, but there would be no […]
As anyone who’s ever consulted “Dr. Google” for a medical condition knows, the Internet can be an incredibly helpful place to find health information. But once people find their answer on WebMD, where can they go next? People with long-term medical issues want support from others dealing with their conditions, not just definitions. The Mighty […]
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is by Mark Cullinane, senior vice president and general manager of digital at Publishers Clearing House. Advertisers know that engagement metrics matter most when establishing ROI on digital ad spend. But engagement metrics themselves are still relatively nascent. Publishers have started to […]
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is by Paul Bannister, co-founder and executive vice president at CafeMedia. For years, programmatic promised to lower costs and make transactions easier while generating the same amount of revenue. But that wasn’t the case. It created great operational complexity and made doing […]
“The Sell Sider” is a column written for the sell side of the digital media community. Today’s column is written by Alessandro De Zanche, an audience and data strategy consultant. At an event I attended a few weeks ago, there was a broadcaster with a strong digital presence and a CPG brand on stage discussing […]
What’s it like to integrate a $2.8 billion acquisition? After closing its purchase of Time Inc. almost nine months ago, Meredith National Media President Jon Werther is in good spirits about how the deal has deepened and broadened its coverage for female audiences. “When it comes to women and understanding their intent – what they’re […]
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Alysia Borsa, chief marketing and data officer at Meredith Corp. During the recent Advertising Week and Programmatic I/O, everyone was talking about data and insights. But often overlooked in this discussion is a key source […]
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Jochen Schlosser, chief strategy officer at Adform. MediaMath recently announced it would stop buying from supply partners that manipulate auctions via bid caching, wrapper misuse and other tactics. This is a welcome move from […]
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Matt Harada, general manager of data at Sovrn. Publishers without an updated Ads.txt file are missing out on revenue and stand to lose more in the near future. Despite strong initial adoption of Ads.txt […]
Name a trend in digital media, and Bloomberg’s tried it in the past year: digital subscriptions, live events, agency-like strategic advisory services, podcasts, social media-distributed video and, of course, OTT. “The single most important thing for us is finding the right balance of revenue streams for our organization and thinking about maximizing and future-proofing where […]
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Erik Requidan, vice president of programmatic strategy at Intermarkets. Supply-path optimization (SPO) is sometimes described as a way to reduce supply sources or consolidate multiple supply partners. When you consider how header bidding has […]
