With $8 million in new venture funding in his company’s pocket, one might think that the next step for publisher ad tech and marketplace firm isocket is to hire legions of sales and marketing folks. Not so, says isocket CEO John Ramey. It’s more about the technology challenge as he told AdExchanger: “We’re trying to […]
Having built one of the early ad servers at Matchlogic, TruEffect CEO Ron Hill and his core team have deep experience in ad tech. Among the fruits of those ad serving days were patents that Hill says have become the backbone of his company’s first-party advertising technology today. To be clear, TruEffect isn’t a young […]
The fearsome and punishing effects from Hurricane Sandy along the east coast the past few days has contributed to a series of record-breaking events across The Weather Company’s cable and digital properties. In particular, The Weather Channel’s parent company tells AdExchanger that on Friday, the amount of ad dollars coming in from programmatic channels exceeded […]
Back in 2008, Perfect Audience‘s Brad Flora started a Chicago-specific social news website called Windy Citizen. Though the audience grew, the ad revenue lagged which led to an investigation by Flora into the world of dynamic creative optimization (DCO). Soon, with a little help from tech incubator Y Combinator among others, his growing startup created […]
For the past couple of years, Jonathan Mendez, founder and CEO of Yieldbot, has been focusing his company’s efforts on unlocking the value in publisher data – specifically “intent.” Last week, Mendez discussed with AdExchanger the evolution of his company’s analytics product and its move towards media. AdExchanger: Since I last spoke with you on […]
Looking to provide an alternative to the ever-popular cookie targeting used in online display advertising today, Keith Pieper has decided it’s time to “pivot” his 10-person startup – was Pretarget (AdExchanger March 2011), now Sequential Media – and pursue the cookieless future. Pulling from Pretarget learnings, “Crowd Targeting” is Sequential’s core, patented technology that Pieper […]
Even before ex-Googler Marissa Mayer became Yahoo’s latest CEO two months ago, rumors were circulating that the company had been planning on selling off its Right Media Exchange. And as much of the attention around Yahoo’s programmatic ad platform strategy swirled around its “big data” offering Genome, the idea of jettisoning Right Media, the ad […]
Reddit seems to be in the news a lot lately as users flock to the platform in search of communities related to events or interests of the day, such as a “subreddit” on politics – or President Obama’s “Ask Me Anything” appearance – or how about cute cat pictures? The community site has few ads […]
It was 17 years ago that he founded the pioneering Internet advertising company, DoubleClick – and over four years since he helped sell it. But, original DoubleClick founder Kevin O’Connor can’t get the entrepreneurial bug out of his system and has targeted “recommendations” with a 60-person firm he co-founded in 2009 called FindTheBest. Like the self-explanatory […]
Display ad retargeter TellApart continues to grow its footprint among ecommerce publishers. CEO Josh McFarland recently discussed his company’s momentum and industry trends. Though he demurred on the subject of revenues, McFarland offered an optimistic outlook on his company and the industry at large in a Q&A with AdExchanger. AdExchanger: Can you talk a bit […]
