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»Brian Silver

As AOL's Brody Resigns, Will Yahoo Build Ad Tech 'Dream Team'?

On paper, the combination of Henrique de Castro, Yahoo's chief operating officer, Brian Silver, the former Travel Ad Network CEO who became Yahoo's VP of ad platforms over a year ago, and AOL Networks CEO Ned Brody -- who just resigned from that post -- as head of ad sales for Yahoo North America, sounds perfect.... Continue reading »
by David Kaplan // April 12th, 2013 //
»
After Months Of Uncertainty, Yahoo 'Reaffirms' Right Media

Even before ex-Googler Marissa Mayer became Yahoo's latest CEO two months ago, rumors were circulating that the company had been planning on selling off its Right Media Exchange. And as much of the attention around Yahoo's programmatic ad platform strategy swirled around its "big data" offering Genome, the idea of jettisoning Right Media, the ad... Continue reading »
by David Kaplan // September 6th, 2012 //
»

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