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Experts Weigh In On What Apple’s New Privacy-Safe Social Login Option Means For Advertisers

Apple dropped a mini bombshell Monday at its Worldwide Developer Conference: a privacy-safe logon button for apps. Positioned as “the fast and easy way to sign in without all the tracking” according to SVP of software engineering Craig Federighi, “Sign in with Apple” is a developer-initiated alternative to the single sign-ons offered by the likes... Continue reading »
by Allison Schiff // June 6th, 2019 //
»
The Weather Company Sees 'Record-Breaking' Programmatic Revenue Related To Hurricane Coverage

The fearsome and punishing effects from Hurricane Sandy along the east coast the past few days has contributed to a series of record-breaking events across The Weather Company's cable and digital properties. In particular, The Weather Channel's parent company tells AdExchanger  that on Friday, the amount of ad dollars coming in from programmatic channels exceeded... Continue reading »
by David Kaplan // October 29th, 2012 //
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