Looking to provide an alternative to the ever-popular cookie targeting used in online display advertising today, Keith Pieper has decided it’s time to “pivot” his 10-person startup – was Pretarget (AdExchanger March 2011), now Sequential Media - and pursue the cookieless future. Pulling from Pretarget learnings, “Crowd Targeting” is Sequential’s core, patented technology that Pieper... Continue reading »
