The number of display ad tech companies “of size” has risen sharply in recent years as mammoths like Google and Adobe are joined by hulking no-longer-startups such as BlueKai, Rocket Fuel, Collective, and AOL’s Ad.com, among others. Demand-side platform Turn should certainly be included on this list. The profitable company employs 250 and works with […]
Even though it is widely used, customers would be hard-pressed to find vendors who agree with the label “marketing automation,” according to Jon Miller, VP of marketing content and strategy at marketing automation software provider Marketo. Marketing automation is “one of those terms that nobody really seems to love but at the same time it’s […]
Digital ad management provider DG is pouring the disparate technologies and products it has bought and built over the last few years into a single receptacle called “VideoFusion.” While having a clearer marketing message is the over-arching reason for the “brand unification,” the company also wants to emphasize its proposition to be the connective tissue […]
Cox Digital Solutions, which houses the white label vertical ad network and ad serving business formerly known as Adify, will no longer offer platform services to outside media companies, the company has told clients. In a letter sent last month to customers, obtained by AdExchanger, Andy Levi director, Publisher Operations at CDS, as part of […]
Facebook has confirmed its agreement to buy Atlas from Microsoft, paving the way for a more robust demand-side offering from the company. In an interview with AdExchanger, Ads Product Director Gokul Rajaram said the primary aim is to help advertisers compare their Facebook ads with all online, and eventually offline, placements. An ad network is not […]
What do you do if you have real-time bidding software that’s non-core to your business, but could still be an asset to young ad companies faced with building their own bidders from scratch? You take it open source. That’s what Montreal-based Datacratic has done with the release of a new RTBkit framework, available at RTBkit.org. […]
Google, AppNexus, and PubMatic are all talking up the convergence of guaranteed and non-guaranteed media. The first solutions designed to address this convergence were private exchanges, embraced by many sellers but fewer on the buy side. Now the companies are moving forward on the next wave of features. Among the favored approaches is so-called “holistic […]
DataXu has raised a $27 million round, a hefty chunk though somewhat less than other recent investments in similarly mature display ad tech companies. (AppNexus secured $75 million last month, Rocket Fuel took $50 million in June). Thomvest Venture Capital led the round and gains a board seat, while current investors Atlas Venture, Flybridge Capital […]
AdBrite has shut down its exchange, and says it is close to selling off its other assets: namely, its B2B Marketplace directory and the intellectual property and engineering operations that power the core exchange product. In essence, this means that adBrite as it has been known — since evolving from an ad network — will […]
No AppNexus insiders will take money off the table as the RTB pure play soaks up a new $75 million investment led by Technology Crossover Ventures. Instead, funds from the series D round will be pumped into the company in the form of new features, marketplace quality improvements, and employee development. CEO Brian O’Kelley wrote […]
