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»unicast

DG Groups All Products Into Ad Management Or Video/TV Solutions

Digital ad management provider DG is pouring the disparate technologies and products it has bought and built over the last few years into a single receptacle called "VideoFusion." While having a clearer marketing message is the over-arching reason for the "brand unification," the company also wants to emphasize its proposition to be the connective tissue... Continue reading »
by David Kaplan // March 11th, 2013 //
»
Brand Advertisers Will Drive Efficiency With Rich Media To The Exchange Says Unicast SVP Caleb Hill

Caleb Hill is SVP of Product at Unicast. AdExchanger.com: Given the competitive marketplace in rich media ad serving, where do you see Unicast fitting and how do you differentiate? CH: Unicast is an established interactive advertising and marketing technology company serving more than 120 top online publishers and advertising agencies around the globe. We have... Continue reading »
by AdExchanger // August 10th, 2009 //
»
 

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