AdExchanger
Articles By AdExchanger
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The Industry Warms Up To Standardizing User IDs; Salesforce Rebrands Krux
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Some ID Please The idea of standardizing user IDs across ad tech companies and web publishers is gaining steam as a means to manufacture scaled targeting on par with The Duopoly. Google and Facebook “have really strong identity systems and have locked people into their systems,” […]
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Facebook Reports Yet Another Measurement Mishap; Spotify Is Testing The Open Exchange
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. (Another) Facebook Mea Culpa Math is hard. Facebook is refunding some advertisers after uncovering yet another measurement bug that led it to overstate clickthroughs on link-based video carousel ads running on its mobile site. Read the blog post. The amount of money lost per advertiser was […]
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OPINION: Data-Driven ThinkingRelief Is Coming For CPG Marketers Stuck On Data Desert Island
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Ramez Karkar, director of data architecture at Mediavest Spark. The current data landscape in which CPG marketers find themselves resembles an island without access to clean water. Luckily, supplies may […]
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The New York Times Profiles NBCU's Linda Yaccarino; Accenture Interactive Buys Ecommerce Firm Media Hive
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Birds Of A Feather NBCU ad sales chief Linda Yaccarino gets the profile treatment in The New York Times. Despite the momentum behind ad-free content like Netflix, Amazon and Hulu, she says “everyone agrees that advertising-supported content needs to remain the main driver or the epicenter […]
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OPINION: On TV & VideoTV Industry Mobilizing To Secure Its Fair Share Of Data-Driven Media Spend
“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Scott Ferber, founder and CEO at Videology. They say the first four stages of change are precontemplation, contemplation, preparation and, finally, action. After attending the recent National Association of Broadcasters (NAB) convention, it’s clear […]
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OPINION: Data-Driven ThinkingMarketers, When Using Geofencing To Watch Consumers, Regulators May Be Watching You
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Gary Kibel, a partner in the digital media, technology and privacy practice group at Davis & Gilbert. To marketers, geofencing sounds like a perfect way to target the right consumer, at […]
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The Trade Desk Opens A $200 Million Line Of Credit; VoiceLabs Tests Amazon's Alexa Ad Limits
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Credit Where Due On Wednesday, the day before The Trade Desk announced its first-quarter earnings, the company disclosed in SEC filings that it had opened a $200 million line of credit (read the release). That new stash is reserved for a single purpose, “bridging the divide […]
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OPINION: Data-Driven ThinkingWhitelisting May Not Be The Best Solution For Fake News
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by JB Brokaw, president at Sociomantic Labs North America. With the rampant spread of websites promoting fake news, hate speech and other malicious messaging on the web – often unbeknownst to […]
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AMP: The Last Hope For A Well-Monetized Open Mobile Web
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Eric Berry, CEO at TripleLift. Online content consumption has never seen more change than in the past few years. The ecosystem evolved from simply web to a plethora of options, including desktop web, mobile […]
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Digital Is Changing Coca-Cola's Reach; The Makeup And Beauty Industry Gets A Makeover
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. CPGeez Coca-Cola has been disrupted in ways that might not seem obvious at first, Bloomberg writes in a profile of the company’s new CEO, James Quincey. For instance, declines in mall shopping mean lower concession sales, and online ordering hurts its restaurant business because delivery customers […]
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Vendors Are Investing In Training Programs For Marketers; Microsoft's Stock Is Up Almost 40%
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. School Of Programmatic As marketers take programmatic in-house, they’re calling on vendors for training. Google, Adobe and Quantcast are all investing in educational programs to help marketers understand programmatic buying, reports Yuyu Chen for Digiday. Adobe, which helped MGM Resorts International bring programmatic in-house [AdExchanger coverage], […]
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OPINION: Data-Driven ThinkingMany Bites Of The Apple: New Ways To Look At Attribution
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Adam Solomon, vice president of product at PebblePost. If a marketer tells you he has mastered summing up total campaign conversion rates across all channels, I have a bridge to […]
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OPINION: The Sell SiderThe Paradox of Digital Video
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Rachel Parkin, senior vice president of strategy and sales at CafeMedia. Fact: Nearly every advertiser wants video and there isn’t enough supply to go around. In light of that, why are publishers struggling to […]
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WPP's Possible Acqui-Hired Marketplace Ignition; Top TV Ad Sales Positions Are Being Filled
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Mission Possible WPP’s Possible has acqui-hired Marketplace Ignition, a consulting firm that helps clients like Hallmark Cards develop ecommerce strategies specifically for Amazon. As Amazon becomes an increasingly dominating force in advertising, CPG marketers want to capitalize on the platform rather than fight its growth. “In […]
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Snap Plays By Its Own Rules; YouTube Creators Experience Revenue Declines
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Stick To Your Guns Perhaps the most enduring difference between Snapchat and Facebook, which has been replicating the younger company’s features at warp speed, is Snap’s disinterest in ubiquity. Higher-ups rejected an internal proposal to make a “lightweight version,” as other social and video-streaming apps have […]
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OPINION: Data-Driven ThinkingToday’s Biggest Ad Trend: A Flight to Quality
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by James G. Brooks, founder and CEO at GlassView. Programmatic advertising started with the premise that advertisers were unnecessarily limiting themselves. As MediaMath founder Joe Zawadzki explained, “At the time, it […]
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OPINION: On TV & VideoTV Advertisers Must Rethink The ‘Right Message, Right Person’ Approach
“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Michael Greene, vice president of product strategy at AudienceScience. Despite delays and more than a bit of methodological controversy, Nielsen finally released its Total Content Ratings metric in February. The spirit of bringing GRP-style measurement […]
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Data Wins In The Public Market; SMB Marketers Get Better Access To Snap Ads
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Standard Oil The five biggest publicly traded companies in the world are Apple, Alphabet, Amazon, Facebook and Microsoft. Why? Data. It’s why Tesla, which turns driver data into self-driving AI, is worth as much as GM despite selling 25,000 vehicles in the past quarter to GM’s […]
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OPINION: The Sell SiderISP Tracking: Consumers Aren’t The Only Ones Who Lose
“The Sell Sider” is a column written for the sell side of the digital media community. Today’s column is written by Jaan Janes, senior vice president of market development at Yieldbot. The new law President Trump recently signed that rolls back many broadband consumer privacy protections has profound implications for consumers. But there’s another group […]
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OPINION: Data-Driven ThinkingSnap’s Branded Storytelling A Bold Strategy For Mobile Advertisers
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Daniel Meehan, CEO at PadSquad. You can’t monetize poor creative. Yet so many content creators, brands and publishers simply “turn on” advertising with an automated ad tech solution and check […]
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Jet.com Might Save Ecommerce For Walmart; TV Ad Spend Decreases Affect S&P 500 Media Index
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. The Essentials Can Jet.com, acquired by Walmart for $3.3 billion, save the retail giant’s ecommerce operation and, by extension, make it competitive with Amazon? Bloomberg News outlines Jet CEO Marc Lore’s attempt to do just that by putting together a plan to branch out and sell […]
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OPINION: On TV & VideoWe Need To Break A Few Bad Habits To Advance OTT Advertising
“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Ed Kim, vice president of product and strategy at Nielsen Catalina Solutions. The silos are coming down between digital, mobile and TV, in all its different formats. Although the industry continues to splinter, the […]
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OPINION: Data-Driven Thinking6 Questions Marketers Need To Answer Before Taking Their Media In-House
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Andrew Shebbeare, co-founder and chief product officer at Essence. Let’s get this out of the way: I’m biased. I set up an agency 12 years ago, and I still work […]
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Hulu Debuts Live TV At Its NewFront; Facebook Adds 3,000 To Its Content Safety Division
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Hulu’s Nod To Netflix Hulu snuck in a hat tip to Netflix during its NewFronts presentation at Madison Square Garden on Wednesday. “We have more than than 47 million monthly users and 32 million are watching ad-supported content,” said Hulu’s SVP of ad sales, Peter Naylor. […]
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OPINION: Data-Driven ThinkingBetter Teams Create Better Ads
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Kate O’Loughlin, senior vice president of media business at Tapad. More than ever, advertisers, agencies and ad tech vendors are trying to find the best way to amplify the efforts […]
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Auditing Consultancies Pose A Risk To Agencies; Publishers Cut Down Facebook Live Production Times
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. The Agency Henhouse There’s growing disquiet among ad agencies about exposure to the consultants who audit their media practices, according to Ad Age. Companies like Accenture and Deloitte argue their media auditing and digital agency groups are separate and the information is firewalled. But still: “This […]
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OPINION: Data-Driven ThinkingBidding Farewell To The Audience
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Dillon Roulet, founder and CEO at Syndic8. Advertising without an audience sounds like an oxymoron, but it’s a reality that’s destined to take hold sooner, rather than later. When programmatic […]
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Snapchat Taps Into Moat For Viewability; Growth Slows For US Agencies
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Viewable Snaps Snapchat has tapped Moat to provide advertisers with a viewability score for Snap ads, the vertical video units that run between Stories and on the Discover news service. While Snap has not said it will submit to an MRC audit, Moat is audited, so […]
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OPINION: On TV & VideoAre The NewFronts Suited To Our Fragmented Media Landscape?
“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Jay Prasad, chief strategy officer at VideoAmp. Since the debut of the NewFronts several years ago, media channels have proliferated, new content formats have bloomed and we use technology to consume content anywhere. Thus, […]
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Taboola And Outbrain May Merge; Google Home Voice Recognition Could Impact Advertising
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Merger Recommendation Taboola and Outbrain, the two largest content recommendation companies, are closing in on a merger, according to Israeli news outlet Calcalist. The synergies make sense (the companies are direct competitors with non-duplicate customers) and the merger would create an undisputed heavyweight in the category. […]