Senior Editor
James covers the intersection of commerce, media and advertising technology.
AUTHOR ARCHIVE FOR:
James Hercher
Articles By James
-
The Trade Desk Launches Deal Desk, Its Bid To Make Deal IDs Not Terrible
For The Trade Desk, about 90% of campaigns using structured deal IDs via private marketplaces don’t scale at all. Fixing this frustrating deal ID failure rate was the impetus for a new product called Deal Desk.
Tagged in: -
How Chocolate Brand Tony’s Chocolonely Made Friends In American Candy Aisles
Tony’s Chocolonely is now a national grocery brand. Which means it’s needed to add paid media to its marketing repertoire at last.
-
James & James Is Using MMM To Keep Its AI-Based Ad Buying 'Honest'
Although furniture brand James & James was hitting its own aggressive revenue targets while primarily spending on search and social ads – the facts told a different story.
Tagged in: -
How Kellanova Feasts On Purchase Data
The CPG holding company Kellanova, which owns Pop Tarts, Pringles, Eggo and many other well-known grocery brands, is perusing data suppliers in pursuit of purchase-based data to snack on.
Tagged in: -
Google And Amazon Flex Their AI-Powered Ad Tech And Creative Suites
Google and Amazon compete for people’s time and wallets, and for advertisers’ budgets. And on Wednesday, they both kicked off their marketing industry conferences and announced a round of big ad tech news.
-
The Legality Of RTB In Europe Has Been Settled, And Nobody’s A Winner
At long last the most prominent GDPR case targeting the legal standing of the IAB Europe’s Transparency & Consent Framework (TCF) has been settled.
Tagged in: -
Longtime Kroger Ad Sales Leader Cara Pratt On Her New Role At Circana
Cara Pratt, long-time Kroger ad sales leader and perhaps the most recognizable name in retail media, is taking the helm as President, Global Retail and Media at Circana.
Tagged in: -
Microsoft Is Shutting Down Invest, The One-Time AppNexus DSP Business
On Wednesday, Microsoft announced that it will shut down Microsoft Invest by March next year, to be replaced by a chatbot-style ad-buying product powered by Copilot.
Tagged in: -
Sincera Offers A Free API For Some Of Its Prized Metrics
The Trade Desk released OpenSincera on Tuesday, a free API integration that posts ad impression data on publishers and tech vendors.
Tagged in: -
The Trade Desk Returns To Form With A Strong Q1 Earnings Report
If you felt a strange gust around 5 p.m. ET on Thursday, it was probably just the cumulative sighs of relief across Wall Street as The Trade Desk shook off its Q4 blues with a better-than-expected first quarter earnings report.
Tagged in: