David Kaplan is a former Video/Publishing Platforms editor for AdExchanger.com. A New York City-based journalist for over 20 years, Kaplan has covered media, advertising and marketing. A former staff reporter at paidContent, Adweek and MediaPost, he has also written for Advertising Age, Broadcasting & Cable, Crain’s New York Business, The New York Post, Newsday and the Boston Globe; he has also covered financial issues for the Bond Buyer and Worth magazine.
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David Kaplan
Articles By David
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As Staffing Levels Double, Metamarkets Brings In Criteo's Ross As First CRO
Analytics provider Metamarkets has named Criteo Managing Director Jacob Ross as chief revenue officer, a new position as the company has doubled its staff in the past year. Jacobs’ hire, which gives Metamarkets 40 employees, comes after two other additions at the executive level in August, when the company brought in Rubicon’s Ron Claypool as VP […]
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Demand Media Co-Founder Rosenblatt Is Out As CEO
Demand Media co-founder Richard Rosenblatt is stepping from his roles as chairman and CEO of the content aggregator. Read the release. The company has worked for years to be perceived as a curator of “prime”, albeit utilitarian content instead of being perjoratively identified as a keyword-laden “content farm.” Rosenblatt’s departure suggests no immediate wholesale change […]
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MAGNA Research Sees Programmatic Buying 'Tipping Point'
MAGNA GLOBAL Research has issued a new report this morning chock full of data that shows robust growth in programmatic buying of digital media. For starters, the company says that in the U.S. programmatic inventory (display, mobile, social, video) will hit $7.4 billion this year. Of that, $3.9 billion will be real-time biddable, which $3.5 […]
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Ad Verifiers Aim 'Surgical Strikes' Against Bots
In the past week, Integral Ad Science and DoubleVerify – two companies whose aim is to ensure that brand advertisers get the kind of exposure and inventory they expect – unveiled their respective tools designed to limit, if not eliminate, the waste caused by fraudulent traffic – namely “bots.” The new tools, as outlined by […]
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Dstillery (Formerly 'Media6degrees') Closing In On Profitability
Last month Media6degrees rebranded itself as Dstillery. Why? For years, Media6 had sought to position itself as a finder of consumer prospects for brands. From the beginning, it created audience segments based in part on social characteristics. But over the years that led to confusion: Was Media6 just another “social graph targeter?” No, that was never […]
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Technorati's Jalichandra Named isocket CEO, Plans Greater Push On 'Programmatic Direct'
Digital sales platform isocket has named Richard Jalichandra as CEO. John Ramey, who founded isocket four years ago, will step aside but remain with the San Francisco company as its chairman. Jalichandra stepped down as Technorati’s CEO in May 2011 to join Austin-based digital startup MapMyFitness. After that change of pace, Jalichandra, who has remained […]
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Precision Health Brings Contextual Targeting Into Real Time Through AppNexus
While the Obama administration’s Affordable Care Act registration is at the center of the US government shutdown and has faced criticism over technology glitches this week, healthcare-oriented contextual ad network Precision Health said its expansion into real-time bidding and “audience extension” through AppNexus has gone off without a hitch. Precision Health’s work with AppNexus has […]
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As Scatter Market Heats Up, Simulmedia Teams With TRA On 'Guaranteed TV Ad Buys'
One reason the TV upfront market exists is that it takes a long time between planning an ad buy and actually delivering it. A partnership between TV ad targeter Simulmedia and TiVo’s TRA, which tracks TV viewing with consumer purchase data, to guarantee ad buys on preset audience targets has the potential to shake up […]
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IBM Buys Mobile Messenger Xtify To Connect Commerce And Ads
IBM is continuing to sharpen its focus on building its enterprise-based approach to mobile commerce and advertising with the acquisition of Xtify, a company that manages mobile messaging for brands. Read the release. The deal, terms of which were undisclosed, is part of IBM’s expansion of its “smarter commerce” program that promises to bring together […]
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Twitter Pulls Up The Curtain On IPO Plans With $1 Billion Offering
Twitter’s IPO filing is no longer “confidential” as the microblog released its full S-1 document with the SEC that details its plans to sell $ 1 billion worth of stock. Twitter, which recently acquired mobile supply side platform MoPub and unveiled its own version of an ad exchange with several API partners, will trade under […]