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»Brian Werner

Precision Health Brings Contextual Targeting Into Real Time Through AppNexus

While the Obama administration's Affordable Care Act registration is at the center of the US government shutdown and has faced criticism over technology glitches this week, healthcare-oriented contextual ad network Precision Health said its expansion into real-time bidding and "audience extension" through AppNexus has gone off without a hitch. Precision Health's work with AppNexus has... Continue reading »
by David Kaplan // October 9th, 2013 //
»

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