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»Mark Lieberman

As Scatter Market Heats Up, Simulmedia Teams With TRA On 'Guaranteed TV Ad Buys'

One reason the TV upfront market exists is that it takes a long time between planning an ad buy and actually delivering it. A partnership between TV ad targeter Simulmedia and TiVo's TRA, which tracks TV viewing with consumer purchase data, to guarantee ad buys on preset audience targets has the potential to shake up... Continue reading »
by David Kaplan // October 7th, 2013 //
»

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