BuzzFeed thrives on using data to inform its advertising programs, social strategy and editorial. But its cookie-dependent data-management platform (DMP) had too many holes in how it collected data. So the publisher switched to Permutive, a next-gen DMP that uses a browser’s local storage to find patterns in how its users engage with content and […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Big Data Bucks Publicis Groupe will pay $4.4 billion to acquire Epsilon, the French holding company’s biggest-ever acquisition and the latest agency bid for first-party data. The transaction gives Publicis ownership over data on 250 million Epsilon customer profiles in the United States, as […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Privacy On A Pedestal As consumer concerns about privacy increase, The New York Times launched “The Privacy Project,” which is investigating changing norms around privacy. One feature asked readers to “draw the line” for what data applications they would approve of from a social […]
Direct-to-consumer (DTC) brands reshaped the way many digital media agencies buy online and pioneered social media, ecommerce and first-party data strategies. Now those same companies are bringing a new mindset to television. “It can be a bit scary, because in Silicon Valley, TV ads often stand for wasted spend,” said Philip Inghelbrecht, co-founder and CEO […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Treasure Map Google Maps is ramping up its revenue. Google has raised prices for businesses and other tech companies that license the Google Maps location infrastructure, Ad Age reports. On top of that, the platform has much more prominent in-app sponsorships available now and […]
Dentsu Aegis Network launched Sellwin, an Amazon-focused consultancy, on Wednesday. The business is made up of six consultants, with access to another 130 specialists across Dentsu’s US agencies for things like ecommerce search, creating product page content and Amazon voice skills, said Sellwin President Travis Johnson. The consultancy model is new for Dentsu, Johnson said, […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Federal First The ANA, 4As, IAB and the Network Advertising Initiative have launched a national privacy law advocacy group. The trade coalition, called Privacy for America, is a direct response to the California Consumer Privacy Protection Act and other potential state regulations that target […]
Buying local TV is still an extremely manual process. FreeWheel wants to change that. On Tuesday, the Comcast-owned company released features in its Strata media platform that automate planning and buying for local TV buyers. Strata, which Comcast bought back in 2005, is used by more than 1,200 agencies to plan and buy media across […]
Q1 2019 in a nutshell: Ad tech isn’t doing as poorly as you’d think (all things considered), TV and data are colliding, DTC is sizzling, private equity is still gung-ho on M&A, and so are the marketing clouds. It’s not a bad report card, despite a general sense of caution and trepidation about macro factors […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. A Chance To Serve The buy-side ad tech company Adform announced an investment on Monday by GRO Capital, a Danish private equity firm. The companies didn’t disclose the size of the new round, and Adform COO Oliver Whitten tells AdExchanger that talks with GRO […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Search Wars 2 Amazon is eating into Google’s search market share. WPP, the world’s biggest ad buyer, spent $300 million on Amazon search ads last year, 75% of which came directly from clients’ Google search budgets, The Wall Street Journal reports. Omnicom said 20% […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Unsnapped Snap is launching an ad network that will allow it to distribute its ads on other apps and reach non-Snapchat users. The Snapchat Audience Network will allow app developers like Tinder and Houseparty to integrate an SDK that lets buyers advertising on Snap […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Last Resort Publishers have mixed reviews of Apple News+, the $9.99 monthly subscription bundle Apple unveiled last week. They have been burned in the past when they hopped aboard news platforms developed by tech giants. (Ahem, Facebook.) But, for some, Apple’s promise to distribute […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Engagement Above All YouTube’s leadership has knowingly let misinformation and toxic content run rampant on the platform to rake in higher engagement from viewers and sell more ads, a Bloomberg investigation revealed. Conversations with more than 20 former and current YouTube employees uncovered multiple […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Direct Deposit In a conversation with Axel Springer CEO Mathias Döpfner, Mark Zuckerberg suggested creating a dedicated Facebook news tab and paying publishers directly to publish there. Watch the video. It’s not the first time Facebook has floated launching a dedicated feed for news […]
Less than a year after stepping into the CEO role at Comscore, Bryan Wiener is stepping out of it. In a statement late Sunday night, Wiener cited what he called “irreconcilable differences” with the board over how to execute the measurement company’s strategy. And he’s not the only one heading for the exit. Comscore president […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Lightening The Load Hulu is working with partners to limit commercial pods to 90 seconds, almost halving its partner-controlled inventory by eliminating ad pods that last between 180 and 240 seconds. But that, admits Hulu head of ad sales Peter Naylor, made for an […]
“The Sell Sider” is a column written for the sell side of the digital media community. Today’s column is written by Ben Epstein, engagement manager at Jounce Media. Auction duplication is the new normal, and it is getting worse, not better. A common publisher ad serving setup might look like this: Exchanges A, B, […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The House Of Mouse One week after Disney closed its $71.3 billion acquisition of 21st Century Fox, the entertainment giant announced its first ever combined upfront presentation in May. That means Disney won’t be participating in the IAB-backed NewFronts, the digital content version of […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Network To Get Work A+E is taking a two-pronged approach with its new TV measurement products. A campaign reporting feature called P1 is meant to onboard smaller businesses and direct-to-consumer startups, which hunger for attribution data and want to test TV with relatively low […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Down With OTT? Adobe has partnered with Roku to match its clients’ first-party data with Roku’s own user data for programmatic campaigns on the OTT platform. It is the first time the company has made its first-party data accessible to a DSP, though expect […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Hello Walls A series of quiet changes to Google and Facebook’s code in the past month show the two major walled gardens cooperating in unprecedented ways. Facebook has started firing Google AdWords pixels for retargeting on the news feed, as Zach Edwards, founder of […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Samsung’s Sneaker Party Samsung laid off several people in its marketing group for inappropriate dealings with media partners and agencies. While the practice of wining and dining clients is a long established part of doing business in adland, it can become a conflict of […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Streams Do Come True Streaming subscription fatigue may be setting in. That means marketing costs to acquire and retain new subscribers will go up and advertising models will remain under pressure. “Media companies and content owners … should not only continue to strengthen their […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Third Fine’s A Charm Google was slapped with its third EU antitrust fine in two years on Wednesday, to the tune of $1.7 billion. EU regulators determined the search giant used its dominance to block competitors from selling text ads on third-party websites’ search […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Instashop It was only a matter of time (and money). Instagram announced that it’s begun testing a checkout feature with brands like Adidas, H&M and Warby Parker that lets users purchase products without leaving the app. Read the blog post. Previously, Instagram had to […]
S4 Capital wants to acquire a company with access to unique first-party data. The holding company, helmed by former WPP CEO Martin Sorrell, is in discussions with two companies – one in the retail space with access to 90 million customer records and another in transportation with data for 100 million customers. “We would like […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Price Drop, Inventory Hop All those digital buyers complaining about Hulu being sold out of ad inventory will see a reprieve. The streaming platform’s decision to lower the price of its ad-supported plan to $5.99 a month will bring more users and ad dollars […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. It’s Amazon’s World Amazon is testing a pop-up feature for its app that suggests its own private-label goods on competitor’s product pages, taking its aggressive approach to conquesting to another level. Amazon already places display and search ads on other brands’ pages, but this […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The Facebook News Cycle It was another tumultuous week for Facebook. In addition to the shocking departures of head of product Chris Cox and head of WhatsApp Chris Daniels, the Federal government has opened a criminal investigation into the company’s data dealings. A Grand […]
