Ad Exchange News

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Lenovo’s Superfish Fiasco Security researches uncovered that Lenovo has been selling PCs preinstalled with adware called Superfish, which hijacks encrypted web sessions and puts browsers at risk of man-in-the-middle attacks. Superfish forges certificate information, according to Ars Technica, and was purportedly being used to […]

LiveFyre revealed Thursday it had raised $32 million in strategic investments from Salesforce Ventures and Adobe as part of a Series D round, in addition to $15 million in C2 financing in 2014. LiveFyre, which started out as a commenting platform, now markets itself as a hub of user-generated content for brands and publishers. The […]

Facebook has decertified more than half the seat holders on its Facebook Exchange (FBX) as part of a revamp of its marketing partner program, unveiled Tuesday. Among the partners no longer badge-certified to buy on FBX are some very big ad platform players, including Adobe, Advertising.com (AOL), Rocket Fuel, IgnitionOne and Dotomi/Conversant (Epsilon). In total, […]

LinkedIn CEO Jeff Weiner referenced a “re-envisioned” marketing solution suite coming soon during the company’s Q4 earnings, and it appears he acted swiftly. The company on Thursday rolled out two products: LinkedIn Network Display and LinkedIn Lead Accelerator. [The company’s blog post.] Network Display is an ad product reaching across 2,500 publisher sites as well as […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Facebook, Viewability Sheriff Facebook is teaming up with the Media Rating Council, Nielsen, the IAB and a handful of brands and agencies to develop mobile and in-feed viewability standards, Ad Age reports. The coalition aims to have a working set of standards penned by […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Twitter Power Software developers use Twitter’s Answer analytics tool to power 5 billion sessions a day, Wired reports. The tool, which competes with Flurry and Google Analytics, allows developers to learn how consumers use the product and track audience growth. Though only seven months […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Programmatic B2B In a Q&A with Adweek, Dun & Bradstreet CEO Bob Carrigan reveals the company has programmatic media on the mind. While the company may be known primarily for supply chain management and cleaning up B2B lists and records for clients, “we’ve spent […]

One hundred percent desktop ad viewability sounds like the simplest thing and an easy standard to meet. But advertisers still are in want, publishers wish they could provide it and this demand has generated frothy press releases from the ad tech community with “100% viewable” bolded in the header. The problem is that “100% viewable” […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Time For Data Faced with a projected 3-6% dip in revenue this year, Time Inc. is bulking up on its data practices, The Wall Street Journal reports. Specifically, it wants to find ways to use big data practices to provide better ad targeting and […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. MCNs Eye Programmatic How will multichannel networks (MCNs) on YouTube, which have traditionally relied on branded content deals, survive in a programmatic world? Ad buyers are used to the efficiency and demographic targeting afforded by software-based buying, according to The Wall Street Journal. Many […]