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»Livefyre

Searching For Meaning In A Sea Of UGC

The difference between UGC (user-generated content) and regular brand-generated content, no matter how clever, poignant or seemingly genuine, is the difference between a friend’s recommendation and an ad for a restaurant. Who would you trust more? According to Crowdtap, UGC is 35% more memorable – and 50% more trusted – than other forms of media. Dave Scott,... Continue reading »
by Allison Schiff // November 3rd, 2015 //
»
Salesforce And Adobe Make Strategic Investment In LiveFyre

LiveFyre revealed Thursday it had raised $32 million in strategic investments from Salesforce Ventures and Adobe as part of a Series D round, in addition to $15 million in C2 financing in 2014. LiveFyre, which started out as a commenting platform, now markets itself as a hub of user-generated content for brands and publishers. The... Continue reading »
by Sarah Sluis // February 19th, 2015 //
»
Livefyre Addressing The Native Ad Platform

Facebook and Twitter have been the social community meccas for many marketers and media companies alike. But a growing group of companies, including Livefyre, RebelMouse and Mass Relevance, is trying to bring ownership of the social community back to their clients’ owned and operated properties as well as service the raging native ads and content... Continue reading »
by John Ebbert // October 28th, 2013 //
»
Altimeter Sees Two Paths To 'Native At Scale'

Scale continues to be one of the most challenging aspects of native advertising, and a growing number of companies are working to solve it. As advertisers look for solutions, a number of trends are beginning to emerge, according to a new report from the research firm Altimeter Group. “We're seeing two fundamental ways that the... Continue reading »
by Judith Aquino // September 11th, 2013 //
»
 

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