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»bizo

LinkedIn Rolls Out An Audience Network To Serve Sponsored Content Off-Platform

LinkedIn on Wednesday launched the LinkedIn Audience Network, a platform enabling advertisers to serve sponsored content on sites and apps beyond its own feed. These properties include desktop placements on parent Microsoft's properties like MSN and Outlook.com, as well as on third-party publishers through integrations to exchanges like MoPub, Google’s AdX, Rubicon and Sharethrough. LinkedIn... Continue reading »
by Kelly Liyakasa // September 6th, 2017 //
»
As Its Display Business Dwindles, LinkedIn Opens Its Programmatic Pipes

LinkedIn is launching more programmatic buying access to its historically walled arsenal of B2B inventory, just two weeks after Microsoft acquired it. Tuesday’s launch of programmatic display opens RTB access to all major demand side platforms and agency trading desks. Advertisers can either buy LinkedIn display ad inventory via the open exchange or through LinkedIn Private Auctions. The... Continue reading »
by Kelly Liyakasa // June 28th, 2016 //
»
Two Weeks After Going All In On Native Ads, LinkedIn Enables Company Targeting

Marketers on LinkedIn have long been able to target titles like “VP of engineering” for sponsored updates and inMails. On Tuesday, LinkedIn rolled out account targeting, allowing marketers to target actual companies in their campaigns, up to 30,000 of them at a time. Wait, LinkedIn couldn’t target by company before? “This has been one of the... Continue reading »
by Sarah Sluis // March 1st, 2016 //
»
LinkedIn Kills Off Bizo Product ‘Lead Accelerator,’ Takes $50M Write-Down

LinkedIn acquired Bizo in July 2014 with grand visions of making a B2B ad platform. Those visions haven’t panned out. During its Q4 earnings call Thursday, the company said it would kill off Lead Accelerator, the B2B lead-nurturing product that came out of the $175 million acquisition of Bizo. It was a fast death: LinkedIn... Continue reading »
by Sarah Sluis // February 4th, 2016 //
»
Demandbase Snaps Up B2B Marketing Data Platform WhoToo

Demandbase has acquired Seattle-based WhoToo, a behavioral data platform focused on B2B marketing, for an unidentified sum, the company disclosed Thursday. Underscoring the deal was Demandbase’s desire to beef up its behavioral marketing data set and hook into clients’ existing data-management platforms. “This isn’t just data for data’s sake,” noted Chris Golec, CEO of Demandbase:... Continue reading »
by Kelly Liyakasa // September 10th, 2015 //
»
LinkedIn Converts Bizo Into A Full-Funnel Marketing Solutions Suite

LinkedIn CEO Jeff Weiner referenced a “re-envisioned” marketing solution suite coming soon during the company’s Q4 earnings, and it appears he acted swiftly. The company on Thursday rolled out two products: LinkedIn Network Display and LinkedIn Lead Accelerator. [The company's blog post.] Network Display is an ad product reaching across 2,500 publisher sites as well as... Continue reading »
by Kelly Liyakasa // February 19th, 2015 //
»
LinkedIn Marketing Revenue Up 56%, Seeks To Expand Monetization Opportunities

LinkedIn had strong growth across all lines of business in the fourth quarter. Marketing Solutions revenue for the quarter was up 56% year over year, coming in at $153 million. This beat some analysts expectations, which projected that figure at a slightly lower $131 million. [Here are the full results.] Marketing Solutions accounts for 24% of... Continue reading »
by Kelly Liyakasa // February 5th, 2015 //
»
Mobile Marketing Exchange
by Monica Bhalla // January 25th, 2015 //
»
For OppenheimerFunds, Brand Advertising Is A Mixed Bag Of Traditional, Digital Place-Based Media

Global asset management firm OppenheimerFunds spends an estimated $15 to $20 million each year on media. The company had historically allocated those dollars to “trade pub rags and TV,” according to Kirti Srikant, associate vice president and director of brand advertising and marketing, but is evolving its media mix to include more complex digital, out-of-home... Continue reading »
by Kelly Liyakasa // November 5th, 2014 //
»
Could LinkedIn Steal Salesforce.com’s CRM Share?

LinkedIn has plans to make marketing leads “more quantifiable, and attributable” across the Web and through a company’s own sales channels, and in a year’s time will enable a much deeper view of conversions. “If you have a tool that can import all of your prospects to a LinkedIn tool, why wouldn’t you want to... Continue reading »
by Kelly Liyakasa // October 22nd, 2014 //
»
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