CEO Glass On New Self-Service Media Buying Tool From Bizo

BizoRussell Glass, CEO of Bizo, discussed the b2b targeting data platform’s new self-service media application to debut later this quarter, MyAds.  Read more on the Bizo blog. What keyed your interest in offering a self-serve media business that leverages Bizo data?

RG: It’s all about getting our capabilities into the hands of businesses that might not have the budget to spend $10,000 per month. With our self service tool, a marketer can target their business audience for as little as $5.00 per day.

Where will you find inventory sources for the self-serve model?  Also, will you offer features like frequency capping, for example?

At first, all of the inventory will be our same managed publications that we work with for our premium advertisers.  We will not be offering frequency capping to start, but it’s likely that it will be part of the feature set we’ll offer down the road. We plan to listen to customer needs and build features that they ask us for.

Doesn’t this cannibalize business with your partners who are selling Bizo data?

We don’t think that there is any cannibalization with this product because there isn’t anybody who offers our data in a self-service capacity for the small marketer. One of the reasons we are looking to bring this to market is because there isn’t any other solution for the small business to reach a targeted business audience.

Any plans to offer a full-service media business?

No, we are a data provider at our core. We don’t plan to get into production or creative.

By John Ebbert

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1 Comment

  1. Congratulations on the impending launch of MyAds Russell. I should note that we at, via our platform, have been offering self-service access to Bizo data via our partnership with eXelate for several months now. Advertisers large and small can access this data along with data from several other leading providers, and we are continuing to add more sources each month. We have seen great interest in this offering to date and expect to see it continue to grow going forward.