Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Battle Of The Box FCC Chairman Tom Wheeler rattled content owners and advertisers when he revealed an initial proposal to “free” the set-top box from cable’s control. Wheeler listened to a counterproposal from content producers [AdExchanger coverage] that would restrict set-top boxes but would have cable […]
Podcasting is officially on the radar of media buyers. The Interactive Advertising Bureau’s (IAB) second annual Podcast Upfront in New York City – held Wednesday with twice as many presenters and attendees as last year’s inaugural event – underscored the growth in the sector. Yet measurement beyond the download metric still poses a major challenge […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Alan Chapell, president at Chapell & Associates. The arms race between consumers and advertisers goes back as far as I can remember. The battle rages on with the myriad of […]
Business Insider’s sales team sells everything from programmatic to sponsored content and sponsorships. “One meeting will be focused on content creation, tentpole sponsorships and really big executions with lots of creative services layered in,” said CRO Pete Spande. “The next conversation might be about how their DMP [data management platform] connects to our DMP, and […]
The Trade Desk expects a valuation between $550 million and $600 million, according to an amended S-1 filed Tuesday. The company will make 4.6 million shares available on the market, with an anticipated share price between $14 and $16. At the high end, it hopes to raise $85.9 million, compared to $86.3 million in its […]
Apple’s Limit Ad Tracking (LAT) feature is about to have a few more limits in iOS 10. Although Apple has allowed users to opt out of seeing interest-based advertising since iOS 6, vendors and advertisers could still use device IDs for functions like frequency capping, attribution, debugging and fraud detection. No longer. In iOS 10, […]
About.com grew up during the big portal-publisher era that included Yahoo, MSN and AOL. Similar to those other Web 1.0 properties, About.com, too, was acquired – for nearly $300 million in 2012 by IAC – and forced to reinvent in the platform age of Facebook. After a complete site redesign two years ago, About.com is […]
“AdExchanger Politics” is a weekly column tracking developments in the 2016 political campaign cycle. Today’s column is written by Sean Cullen, executive vice president of product and technology at Fluent. Email marketing was critical for campaign fundraising and voter engagement during the 2012 presidential election. The Obama campaign reportedly acquired more than 13 million unique […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Back To Basics The Washington Post will use Google’s Progressive Web Apps (PWA) technology to speed up mobile website loading, Jack Marshall reports for The Wall Street Journal. Seventy percent of the Post’s traffic comes from mobile devices, and 63% percent of overall traffic comes from […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Nicole Ferry, partner and executive director of strategy at Sullivan. Earlier this summer, the SEC approved Investors Exchange (IEX) to become a public stock exchange, putting the pro-transparency startup squarely […]
