Vox Media Chief Revenue Officer Ryan Pauley has dealt with a lot since the pandemic hit two months ago. His team first had to deal with the cancellation of South by Southwest, where Vox Media usually sets up a large presence. Then advertisers panicked and pulled spend. And now those same advertisers are reentering, albeit […]
BuzzFeed set its stake in branded content back when display was king. Today, as publications derive an increasing share of their revenue from branded content, Chief Revenue Officer Lee Brown sees that competition creating a market. “More awareness and education in the marketplace creates more opportunity for everyone,” Brown said. “We’re excited about our share […]
Business Insider’s sales team sells everything from programmatic to sponsored content and sponsorships. “One meeting will be focused on content creation, tentpole sponsorships and really big executions with lots of creative services layered in,” said CRO Pete Spande. “The next conversation might be about how their DMP [data management platform] connects to our DMP, and […]
When Condé Nast created its Food Innovation Group 14 months ago by combining Bon Appétit and Epicurious, the move gave it enough scale to take on AllRecipes and the Food Network. The group recently sensed an opportunity in the market to focus on short food videos designed for mobile and social audiences. It quickly pounced, […]
