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»Stephen Smyk

Podcast Upfront: New Measurement Guidelines And Worrying Thoughts On Programmatic

Podcasting is officially on the radar of media buyers. The Interactive Advertising Bureau’s (IAB) second annual Podcast Upfront in New York City – held Wednesday with twice as many presenters and attendees as last year’s inaugural event – underscored the growth in the sector. Yet measurement beyond the download metric still poses a major challenge... Continue reading »
by Alison Weissbrot // September 7th, 2016 //
»

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