• PROGRAMMATIC I/O //
  • AdExchanger Awards //
  • Industry Preview //
  • About Us //
  • Contact Us

  • AdExchanger.com

  • Menu
    • Advertiser
    • Publishers
    • Content Studio
    • Platforms
    • Mobile / Cross-Device
    • Data
    • Commerce
    • Investment
    • Agencies
    • TV and Video
    • Politics
    • Data-Driven Thinking
    • The Sell Sider
    • On TV and Video
    • Brand Aware
    • Content Studio
    • Comic Strip
  • Resources
    • Resources
    • Newsletters
  • Events
    • PROGRAMMATIC I/O NY 2019
    • Industry Preview 2020
    • PROGRAMMATIC I/O SF 2020
    • AdExchanger Awards
    • All Events
  • Podcast
    • AdExchanger Talks
    • The Big Story
  • Careers
  • Search
Connect

»Stephen Smyk

Podcast Upfront: New Measurement Guidelines And Worrying Thoughts On Programmatic

Podcasting is officially on the radar of media buyers. The Interactive Advertising Bureau’s (IAB) second annual Podcast Upfront in New York City – held Wednesday with twice as many presenters and attendees as last year’s inaugural event – underscored the growth in the sector. Yet measurement beyond the download metric still poses a major challenge... Continue reading »
by Alison Weissbrot // September 7th, 2016 //
»

Get AdExchanger Newsletters

Sign Up
 

Popular today on AdExchanger

  • Popular
  • Today Week Month All
  • Here’s How NBCU’s Solution To Unite Its Linear And Digital Inventory Will Work
  • Facebook Will Stop Passing Device IDs; Uber's OOH Ad Network
  • Can We Please Reduce This Link In The Programmatic Chain Already?
  • Future-Proofing Audience Strategies As Cookies Crumble
  • MParticle Says Thanks To The Marketing Clouds For Validating The CDP Space, But Scoffs At Their Solutions
Ajax spinner
  • Privacy Policy //
  • Contact Us
© 2019 Access Intelligence, LLC - All Rights Reserved