The Trade Desk seems to be looking to moderate runaway expectations leading up to its public offering. It’s looking to raise slightly more than TubeMogul’s initial plans for $75 million, although its $114 million in revenue last year doubled what TubeMogul brought in the year before its IPO in 2014. Rocket Fuel and Rubicon Project sought $100 million and $108 million, respectively, and both also had less revenue the year prior to filing.
The startup, however, had already raised a total of $185 million between a venture capital round and debt financing in 2016, so immediate cash may be a less pressing issue.
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