• PROGRAMMATIC I/O //
  • AdExchanger Awards //
  • Subscribe //
  • COVID-19 Special Coverage
  • Log in
AdExchanger Homepage
  • Log in
  • COVID-19 Special Coverage
  • Topics
    • Advertiser
    • Publishers
    • Content Studio
    • Platforms
    • Mobile / Cross-Device
    • Data
    • Commerce
    • Investment
    • Agencies
    • TV and Video
    • Politics
  • Opinion
    • Data-Driven Thinking
    • The Sell Sider
    • On TV and Video
    • Brand Aware
    • Comic Strip
  • Subscribe
  • Events
    • PROGRAMMATIC I/O NY 2019
    • Industry Preview 2020
    • PROGRAMMATIC I/O SF 2020
    • AdExchanger Awards
  • Podcasts
    • The Big Story
  • Careers
  • About Us
  • Contact Us
  • Twitter
  • Facebook
  • LinkedIn
  • RSS

  • AdExchanger Homepage

  • AdExchanger.com

  • Menu
    • Advertiser
    • Publishers
    • Content Studio
    • Platforms
    • Mobile / Cross-Device
    • Data
    • Commerce
    • Investment
    • Agencies
    • TV and Video
    • Politics
    • Data-Driven Thinking
    • The Sell Sider
    • On TV and Video
    • Brand Aware
    • Content Studio
    • Comic Strip
    • Advertise
    • About Us
    • Contact Us
  • Events
    • Innovation Labs
    • AdExchanger Awards
    • PROGRAMMATIC I/O NY
    • Industry Preview
    • All Events
  • Podcast
    • Social Distancing With Friends
    • AdExchanger Talks
    • The Big Story
  • Subscribe
  • Search
Connect

»Lex Friedman

The Three Issues Keeping Brands From Going All-In On Podcast Advertising

The lack of a standard measurement protocol has been an issue for the podcast industry for years. When podcasts are streamed, only the owner of a podcast player app knows how long a person listened to an episode, where they skipped and stopped in that episode or whether they heard an ad. That makes it... Continue reading »
by Alison Weissbrot // March 23rd, 2018 //
»
Podcast Upfront: New Measurement Guidelines And Worrying Thoughts On Programmatic

Podcasting is officially on the radar of media buyers. The Interactive Advertising Bureau’s (IAB) second annual Podcast Upfront in New York City – held Wednesday with twice as many presenters and attendees as last year’s inaugural event – underscored the growth in the sector. Yet measurement beyond the download metric still poses a major challenge... Continue reading »
by Alison Weissbrot // September 7th, 2016 //
»
 

Popular today on AdExchanger

  • Popular
  • Today Week Month All
  • Google Launches Programmatic Audio In Ad Manager, Amplifies Audio Features In DV360
  • Top 3 Takeaways From The Trade Desk’s Second Quarter Earnings Report
  • An Open Letter To Apple: Thank You For Throwing The Industry In Flux
  • A Checklist for Publishers Considering Programmatic OTT
  • Johnny Ryan Exits Brave With Plans To Push Hard For GDPR Enforcement
Ajax spinner
AdExchanger Homepage
  • Privacy Policy //
  • Subscribe //
  • Advertise //
  • Contact Us
© 2020 Access Intelligence, LLC - All Rights Reserved