Digital advertising is a budget behemoth, but television advertising is still a nearly $70 billion business – a fact that informs the planning process at WWP-owned media agency MediaCom. Because although digital video and streaming is starting to take a big bite out of linear’s lunch, TV is still the dominant consumption source, according to […]
“Marketer’s Note” is a regular column informing marketers about the rapidly evolving, digital marketing technology ecosystem. This week it is written by Melissa Parrish, Executive Director, AdExchanger Research. Reading about Reddit’s struggle to find its stride – both from a culture and advertising standpoint – left me feeling a little nostalgic and a little disappointed. Nostalgic because from […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. GroupM’s Clark On Reviews And Rebates Speaking to The Drum, GroupM North America chief Kelly Clark shares his two cents on the watershed number of media accounts in review. “A lot of the reviews that are taking place are agency/client relationships that have existed […]
“Brand Aware” explores the data-driven digital ad ecosystem from the marketer’s point of view. Today’s column is written by Mayur Gupta, global head of marketing technology and innovation at Kimberly-Clark. Much of what has been written about omnichannel experiences reflects two perspectives. The first: Every consumer expects it and every brand wants to deliver it. […]
PowerInbox is bringing content recommendation engines to email via its RevenueStripe product. Think Outbrain meets LiveIntent. Beta-launched last summer and brought to the general market in January, RevenueStripe is gaining traction. It now appears in 1.5 billion emails a month. It’s attracted 60 publishers, like Ziff Davis, Prime Publishing and Hearst, which inserts RevenueStripe into […]
Since The Enthusiast Network (TEN), which owns 60 automotive and outdoor sports publications, hired Dana Caputo as its director of programmatic in December, it’s gotten its programmatic house in order. “I came on board to do yield optimization and also empower the sales team to sell programmatic,” Caputo said. Before hiring Caputo, TEN didn’t have […]
Google wants to prove it’s on retailers’ sides – big time. During a Google Shopping presentation for press at the company’s New York headquarters Wednesday, the search behemoth rolled out a slate of new mobile shopping features. They include: Shopping Ads for Best Queries, which lists results for products based on online reviews; Google Now Price Drop […]
When it comes to native, Zalora cares about context. The Singapore-based online fashion retailer, whose app has been downloaded more than 5 million times since 2014, has been working with German mobile marketing company glispa to integrate native placements into its app experience. Glispa, which started life as a user-acquisition and engagement network, has been plugging […]
Zeta Interactive closed a $125 million round of debt and equity funding on Wednesday from GSO Capital Partners, the credit division of Blackstone. Zeta Interactive, which changed its name from XL Marketing in 2014, is a marketing technology company whose clients include ADT, National Geographic, Time Inc., T-Mobile, US Airways, ConEdison and Century 21. According […]
Google’s recent push to prioritize mobile-friendly sites in organic search results is straining the advertising ecosystem, according to Adobe Digital Index’s Q2 2015 Digital Advertising and Social Intelligence report, released Wednesday. The Adobe Digital Index for Q2 2015 noted a 10% decrease in organic traffic on Google among sites that weren’t optimized for mobile. The […]
