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»glispa

Glispa’s Stack Was Missing Programmatic, So It Snapped Up Mobile Native Ad Exchange Avocarrot

Glispa keeps scooping up companies. On Tuesday, the Berlin-based mobile ad platform plunked down an undisclosed sum to buy native mobile ad exchange Avocarrot, its third acquisition in less than two years. Glispa bought MoneyTap, a Russian mobile mediation platform, in March, followed by the acquisition of Brazilian mobile performance agency Mobils a couple of... Continue reading »
by Allison Schiff // September 13th, 2016 //
»
Glispa Aims To Tackle LatAm With The Acquisition Of Brazilian Mobile Shop Mobils

Exploding smartphone growth makes Brazil more than just a mobile market to watch – which is why German mobile performance marketing firm glispa is putting down local roots. On Tuesday, glispa announced the acquisition of Mobils, a 10-person mobile-focused digital agency based in Sao Paulo. Glispa declined to share how much it spent on the... Continue reading »
by Allison Schiff // May 17th, 2016 //
»
With Mobile Mediation On Its Mind, Glispa Buys MoneyTap And Launches Ampiri

App publishers are paring down the number of software development kits (SDKs) they use to monetize their ad inventory. On Wednesday, German mobile marketing outfit glispa tossed its hat in the ring with the launch of Ampiri, its mediation solution. Ampiri is built from technology glispa acquired from MoneyTap, a St. Petersburg, Russia-based company with... Continue reading »
by Allison Schiff // March 23rd, 2016 //
»
Glispa Takes The Wraps Off Its Native Solution

When it comes to native, Zalora cares about context. The Singapore-based online fashion retailer, whose app has been downloaded more than 5 million times since 2014, has been working with German mobile marketing company glispa to integrate native placements into its app experience. Glispa, which started life as a user-acquisition and engagement network, has been plugging... Continue reading »
by Allison Schiff // July 15th, 2015 //
»
 

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