Zeta Interactive

Zeta Interactive closed a $125 million round of debt and equity funding on Wednesday from GSO Capital Partners, the credit division of Blackstone. Zeta Interactive, which changed its name from XL Marketing in 2014, is a marketing technology company whose clients include ADT, National Geographic, Time Inc., T-Mobile, US Airways, ConEdison and Century 21. According […]

John Sculley, the former Apple and Pepsi CEO, joined David Sable, global CEO of agency Y&R, Jessica Gelman, VP of customer marketing and strategy for Kraft Sports Group (which owns the New England Patriots professional football franchise) and others Thursday in New York for a discussion about the way data has changed the marketing “message.” […]