Peter Longo is CEO of IDG TechNetwork, a vertical ad network. AdExchanger.com: Why was IDG TechNetwork started and how did you get involved? PL: IDG TechNetwork was started to engage the distributed content universe that existed outside of our parent company, IDG. There are literally thousands of websites that are focused on technology, and IDG […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Yahoo!’s McGrory On Openness Gavin Dunaway interviews Yahoo! VP Ramsey McGrory about Right Media, Yahoo! and even McGrory’s army days in a comprehensive, two-part interview on Adotas. McGrory once again does not mince words in a not-so-veiled reference to Google when discussing the difference […]
Yoav Shaham is CEO of Kontera, a pay-per-click ad network. AdExchanger.com: What trends are you seeing from your clients today? YS: We are seeing “classic branding” verticals adopting and investing in our category at a faster pace. This includes CPG, Automotive, Consumer Electronics, etc. One of the stories unfolding for us this year is the […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Time Inc Puts Up Paywall Nieman Journalism Lab reported yesterday that Time Inc. may have put up a paywall for Time Magazine’s online site. Joshua Benton writes, “On almost every story that comes from the magazine, there’s this phrase: “The following is an abridged […]
AudienceScience announced that is has acquired ad network, Wunderloop, as AudienceScience looks to broaden its reach in the European market. According to the release, “Wunderloop offers the possibility to precisely reach target groups on the Internet and was the first company in Germany to qualify for the European Union-backed ‘EuroPriSe’ seal for exemplary privacy protection.” […]
Real-time ad platform AppNexus and Collective, “a media and technology solutions provider for display advertising,” announced yesterday that Collective will integrate with AppNexus’ ad platform and leverage its tools and inventory, which includes the major ad exchanges like Google’s DoubleClick and Microsoft’s AdECN. Read the release. Collective EVP Jerome Fitzgibbons discussed the partnership and Collective […]
“Data-Driven Thinking” is a column written by members of the media community and containing fresh ideas on the digital revolution in media. Today’s column is written by Brian O'Kelley, CEO at AppNexus. Ad networks are an integral part of today’s display advertising ecosystem and I find the oft-cited reports of their demise greatly exaggerated. In […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. DSP Chango Gets $1.4 Million Demand-side platform Chango (AdExchanger.com Q&A) which is focused on bringing search and display together announced in a release that it has raised $1.4 million in Series A financing from “Metamorphic Ventures and Geoff Judge [which adds] to their existing […]
Click Forensics announced that today that it has closed a “$6 million Series C funding round led by Austin Ventures with participation from Sierra Ventures and Shasta Ventures.” Read the release. Click Forensics CEO Paul Pellman discussed the company’s strategy going forward. AdExchanger.com: With the $6 million, what can you share about what you’ll do […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Publisher Goes For Scarcity, Custom PaidContent’s David Kaplan writes that MSNBC.com’s new single-page, site redesign “promises to do an end with clicking on stories and on ads.” There still seems to be a bit of clicking when AdExchanger.com took a look but the MSNBC […]
Andy Robinson is CEO of Grocery Shopping Network, an online ad network. AdExchanger.com: What problem is Grocery Shopping Network solving? GSN enables grocers to significantly expand digital shopper engagement, value and total in-store and online sales. Likewise GSN provides a means for advertisers to reach and target their best customers on a per store basis […]
Tyler Fitch is Director of Yield Management at Mindjolt, an online games company. Fitch discussed recent trends he’s seeing on the publisher side. AdExchanger.com: What’s the pitch on games advertising for advertisers? Seems tough – considering people just want to play their games and not look at ads. Actually it’s quite the opposite. Our users […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Omnicom On Digital Acquisitions Omnicom’s Jonathan Nelson says in an interview with Dow Jones Newswire that even though the company is focused on growing “organically” (pun? Nelson co-founded agency Organic), the ad holding company is seeing opportunity for digital acquisitions in certain regions saying, […]
Brand.net announced yesterday a $14 million Series C round of funding led by Focus Ventures, with participation by existing investors InterWest Partners and Norwest Venture Partners. Read the release. Brand.net CEO Elizabeth Blair discussed her company’s new funds and plans for the future. AdExchanger.com: What will the new funds be used for? EB: Expanding agency […]
Lijit announced that it has raised $6 million in Series D financing from existing investors Foundry Group, Boulder Ventures and High Country Venture. This put their total to-date for funds raised at $18.3 million. Read the release. Lijit CEO Todd Vernon discussed the new funds and the product road map as it relates to data. […]
Scot McLernon is Chief Revenue Officer of YuMe, a video ad platform and network. Looking at your experience with CBS Marketwatch and CBS Interactive, what key learnings are you bringing to YuMe? It certainly feels as though I’ve seen this movie before. In 2000, when I was at CBS MarketWatch, we were breaking new ground […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Consolidation: AdKnowledge At It Again AdKnowledge has acquired CPA network Hydra Group for an unknown amount Having previously purchased MIVA and Lookery’s media business among other acquisitions, the company is looking to become the biggest player in the affiliate world. In the release, Adknowledge […]
Josh Jacobs is SVP of Brand Advertising Products & Marketing at vertical content network Glam Media. What will happen to Glam Media‘s publisher inventory? Does it all get folded into GlamAdapt? JJ: Glam Media has migrated the more than 3000+ sites in our Vertical Media network to the GlamAdapt platform. Today, GlamAdapt is delivering on […]
Bill Todd is General Manager of ValueClick Media, an online marketing services provider and division of ValueClick. AdExchanger.com: First, please provide a quick top line on ValueClick and the business ValueClick Media addresses. BT: ValueClick Media is a division of ValueClick, Inc., a global online marketing services provider whose other divisions include Commission Junction (affiliate […]
“The Debate” is a column focused on the current debate around ad targeting and consumer privacy. Today’s article is written by Auren Hoffman, CEO, Rapleaf. The online advertising industry is going through rapid and exciting changes. In the past two years, we’ve moved from a publisher-centric model to a network-centric model and now to a […]
Sanjay Chadda is Partner & Managing Director at Petsky Prunier, which advised FetchBack on its sale to GSI Commerce Inc. Read the release. AdExchanger.com: Some think that Fetchback sold before the market collapsed for their services due to factors such as Google opening up self-serve retargeting. How do you respond? SC: Fetchback was approached by […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. iAd To Dominate Says Jobs Amidst the announcement of the new iPhone at Apple’s Worldwide Developer Conference was more information on the iAd, which is supported by Apple’s recent purchase of Quattro Wireless. According to Paul Boutin of VentureBeat, Apple CEO Steve Jobs claims […]
Terence Kawaja is Managing Director of GCA Savvian, an investment bank, which “acted as exclusive financial advisor to Invite Media, Inc. and assisted in the negotiations” between Google and Invite Media. Google acquired Invite Media last week. AdExchanger.com: Why do you think Google bought Invite Media? TK: I will let Google answer that but Invite […]
Mediabrands’ Cadreon CEO Brendan Moorcroft offered his reaction to the recent acquisition of Invite Media by Google which was announced last week: “Google’s purchase of Invite Media marks an exciting time for the digital technology and media marketplace. One of the leading technology powerhouses in the industry has now solidified their commitment to an open […]
AdExchanger.com surveyed executives from the digital ad world regarding their opinion on the recent acquisition of Invite Media by Google which was announced yesterday. What are your thoughts about Google’s acquisition of Invite Media? Any concerns? Matt Spiegel, CEO, Omnicom Media Group Will Margiloff, co-CEO, Innovation Interactive Bill Demas, CEO, Turn Tim Ogilvie, CEO, AdBuyer.com […]
ContextWeb announced PubVantage.com which it positions as “a new destination integrated into ADSDAQ, that enables publishers to research, rate and review any ad network and connect to them via ADSDAQ.” Read the release. Anand Subramanian, ContextWeb’s Founder and President of the ADSDAQ Ad Exchange, discussed PubVantage as well as a new solution called PerformancePrice which […]
As previously noted, Google announced that it has acquired demand-side platform Invite Media for a rumored $40-81 million depending on who you talk to. In a post on the DoubleClick Advertiser Blog, VP of Product Neal Mohan said: “The team at Invite Media has developed technology that enables advertisers and agencies to use “real time […]
VP Ramsey McGrory of Yahoo! spoke to AdExchanger.com about today’s announcement regarding the acquisition of Invite Media by Google. “Demand-side platforms (DSP) are a new participant in the digital advertising marketplace with the potential to provide a lot of value. Yahoo! created a DSP pilot program earlier this year to work closely with several DSP […]
AppLovin is growing at a blistering pace, but Wall Street investors remain cautious about the business.
High-end ad blockers mimic some of the same behavior as bot traffic. So WiseGuyGaming repurposed the tools it was already using to identify bots to reveal its ad-blocking audience as well.
Criteo has weathered considerable storms in its day, including a painful moment in March 2020 when its market cap bottomed out below $500 million. Can it pull off yet another turnaround?
Disaffection and outright anger toward US sports institutions run deeper than logo-cluttered fields. Leagues and teams are sacrificing player safety and fan enjoyment for marketing dollars.
People Inc.’s referral traffic from Google search is down 70% over the past two years, and by 26% in Q3 alone. But its digital revenue is still growing, albeit slowly.
On Tuesday, Chord, a six-year-old commerce tech startup, acquired Zenlytic, an AI startup with an anthropomorphized data analyst agent named “Zoë,” for $5 million.
