Technology

Dom Vidal is a partner at Index Ventures, which backs – among others – OpenX, Criteo and Adconion, an ad network. AdExchanger.com: What sets Index Ventures apart from other venture firms? DV: At Index, we invest in technology and life science companies from early through to the growth stage of their development. We’re global in […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Partners Swarm ScanScout In a release, video ad network ScanScout said its partnering with a gaggle of “premium” brands including Warner Brothers, Warner Music and Marvel Comics to provide its video ad network services. Read the release. On Beet.tv, CEO Bill Day talks “engagement” […]

In today’s Google Investor Webcast, a team of Google execs focused on the company’s display advertising products including VP of Product Management, Neil Mohan, who addressed Google’s strategy for the Exchange. The on-demand version of the webcast (“December 15 Educational Webcast”) is available on Google’s IR site. Mohan’s presentation was an abbreviated version of the […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. CBS Lovin’ Ad Exchanges Ad Age’s Michael Learmonth breaks the supposed bad news for ad networks that CBS Interactive is showing the door to arbitrage in hopes of boosting direct ad sales, eliminating channel conflict and getting control of their data. The good news? […]

Susan Wojcicki, Vice President of Product Management at Google, announced on the Google blog that tomorrow (Tuesday, 12/15) at 10 a.m. PT, Google is “hosting an educational (live) webcast for analysts, investors and press about our display advertising business.” Similar to its September webcast which looked at recent innovations in search, this one promises to […]

Social ad targeting firm, Lotame, named Eric Porres it’s Chief Marketing Officer in a release today. Read it on the Lotame blog. Lotame also announced that it’s paying the piper (ComScore) to be included in the ComScore ad network report as the company looks to position itself against the reach of traditional ad networks. Porres […]

Paul Pellman is CEO of Click Forensics, a traffic quality management company which released “an upgraded version of its Yahoo! TQ Forecast feature” last week. AdExchanger.com: Can you explain the problem CF is solving a bit more in detail – with an example? And, how does an ad network send search traffic? PP: Sure. Most […]

Ruben Buell is CEO of AdShuffle. AdExchanger.com: How has AdShuffle evolved since its inception?  What opportunities is AdShuffle seeing today that it didn’t see when AdShuffle began in 2005? RB: AdShuffle started out as a real-time ad serving solution for publishers in 2005 and has grown into a fully integrated real-time advertiser and publisher solution […]

Andy Atherton is COO of Brand.net, an online advertising network. A senior agency executive who manages the digital account for an Ad Age 50 CPG manufacturer recently delivered the best line I have heard in a long time.  We were talking about Behavioral Targeting (BT) and he said, “In my experience BT is a much […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Thumbs Down On CPMs Lightening rod, David Koretz (AdExchanger.com Q&A), takes a less controversial position than usual and says that the CPM is dead save for a few large sites (WSJ, NY Times, etal.) which can still provide a unique branding experience for advertisers.  […]

Zach Coelius is CEO of Triggit, an online advertising technology company. AdExchanger.com: So what is Triggit – and where’d the name come from?  Are you a buying platform? A media buying services company? ZC: Triggit provides Real Time Bidding (RTB) technology and services to innovative marketers and their advertising agencies.   Specifically, Triggit’s technology individually prices […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. AOL Officially Spun As David Kaplan of PaidContent said from this twitter account, it was “not an auspicious day for AOL’s stock: ended down 0.68 percent at $23.51” in its opening day of trading. Erik Sherman of Bnet reviews recent analysis of the newly-minted […]

John Mracek is CEO of advertising technology company, NetSeer. NetSeer announced a new offering today called “concept-based” advertising. Read the release (PDF). Concept-based advertising sounds a lot like semantic or contextual. Is the “secret sauce” the real-time identification of concept categories like “Italian food” or “headphones”? The secret sauce is the ability to algorithmically, and […]

Henry Wong is CEO of Adgregate Markets, a transactional performance ad network and technology company. The company announced today that it ran its first mobile commerce campaign with NBC Universal using its ShopAds technology. Read the release. Generally speaking, when do you think mobile display advertising reaches significant scale and what may be some of […]

“Data Driven Thinking” is a column written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Rob Leathern, CEO of CPM Advisors, an online advertising optimization company. In late 2009, the story of Real-time bidding (RTB) in the display ad space appears to […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Fuel For The Rocket Rocket Fuel has raised $2.85 million more in cash from “existing investor Mohr Davidow Ventures, with participation from other backers and company executives” according to Joseph Tartakoff of PaidContent. Read more. To view the SEC filing, click here. Display Catching […]

“Networking” is a new column focused on the evolving roles of networks in online advertising. Today’s column is written by Alan Schanzer, Chief Strategy Officer of Undertone Networks. Over the last several months there have been numerous reports about fraud impacting all facets of the online advertising industry – publishers, networks, agencies – and ultimately, […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Mags Getting Digital Staci Kramer of PaidContent reports that five magazine publishers have made it official: they’re going after the e-reader market with open standards for the “technology, advertising and digital sales.” The five pubs – Condé Nast, Hearst, Meredith), News Corp, and Time […]

“Networking” is a new column focused on the evolving roles of networks in online advertising. Today’s column is written by Andrew Pancer, Chief Operating Officer of Media6Degrees. It’s become a sport to bash ad networks over the past couple years, with panels and articles calling for publishers to “fire your network.” My personal favorite was […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Outside.In VC Pockets Neighborhood news/blog aggregator Outside.In announced that it rang the register with a $7 million round of financing with investors that include CNN, Union Square Ventures and Betaworks . As newspapers struggle to find a solution to drive revenue, local news solutions […]

John Childs-Eddy is VP of Business Development at Australian direct response ad network, Funbox. AdExchanger.com: How is the Australian ad network business different than ad network businesses in other parts of the world? JCE: It’s far less fragmented. The Australian market is essentially controlled by an oligopoly of a few main publishing players who work […]

“Data Driven Thinking” is a column written by members of the media community and containing fresh ideas on the digital revolution in media. Today’s column is written by Paul Martino, CEO of Aggregate Knowledge, a buy-side optimization platform. There is a widely held belief in the display advertising business that the only way to reach […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Turner’s Jacobs On Audience Buying Turner’s Walker Jacobs talks to Mediaweek about a new tool used by the Turner direct sales team called Nexus which can help predict future performance of a client’s ad campaign using audience data sources include ComScore and @plan. In […]

“Data Driven Thinking” is a column written by members of the media community and containing fresh ideas on the digital revolution in media. Today’s column is written by Ken Rona, PhD, V.P. Data Strategy and Client Analytics at [x+1]. The other day, I was speaking to an ad agency about use of third-party data in […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here.

Yahoo! is on the warpath again today with its premium messaging as a blog post by Stephanie Dorman, Senior Director, Client Services and Operations, bangs the drum on the closing of DMX and the new “premium” focus for its Right Media Exchange: “We believe that the future of the Right Media Exchange lies in the […]

David Karnstedt is President and CEO of Efficient Frontier, a performance marketing company. AdExchanger.com: What are some of the key drivers for Efficient Frontier recently announcing expansion of its product line into display advertising? Our goal is to unify optimization across both search and display. There were several developments that led us to launch our […]

Murthy Nukala is CEO of Adchemy, a demand-side buying platform. AdExchanger.com: What is “de-averaging” as it relates to digital advertising and how does Adchemy “de-average”?  Would you say “addressable media” is an equivalent? MN: De-averaging summarizes a trend toward increasing the relevance of digital advertising. Today’s dominant online advertising model primarily relies on a one-size-fits-all approach […]

The funding hit parade has not abated as Boson-based, OwnerIQ, a targeting platform that uses ownership data points to effect client campaigns, and Bizo, an online B2B advertising company that uses its “bizographic” magic to target b2b audiences across inventory sources. CEO Jay Habegger told AdExchanger.com that this this funding round wasn’t as hard as […]

Toby Korner is VP, Account Management at [x+1], which released a new CPG-focused product today (Release here. More here from AdWeek.) AdExchanger.com: Why offer a CPG product? Curious your thoughts on product development for this as I assume you see identified CPG as low-hanging fruit for a reason – perhaps for brand dollars? TK: You […]