Technology

Late last week, Acquisio announced that it was integrating DART into its paid search platform Though DART is used for paid search, display advertising may be a logical next step for a platform such as Acquisio’s.  Read the release. Martin Le Sauteur, CEO of Acquisio, discussed the implications of the DART integration. AdExchanger.com:  Why integrate […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Google Wins Patent; Owns Mobile OK, Google doesn’t own mobile, yet, but it has added another patent to the portfolio as VentureBeat’s Kim-Mai Cutler discovered a recent patent approval by the U.S. Patent & Trademark Office titled, “Determining and/or using location information in an […]

Rogier van den Heuvel is VP, Worldwide Sales, of messaging service and Amsterdam-based, eBuddy. AdExchanger.com: What’s the startup culture like in Europe – even Amsterdam, specifically?  Are there hotspots? (i.e. like Silicon Valley in California) Is creating interest with venture capital firms a challenge? There is a thriving start up culture in Europe including tech, […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Twitter Ad Platform Lurks All Things D’s Peter Kafka has unearthed what Twitter’s new ad platform will look like – it will look like Google’s according to Kafka’s sources. In addition to using 140 character or less ads, Kafka writes, “Twitter will work with […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Publisher As Agency The Wall Street Journal’s Emily Steel covers publishing company, Meredith, and its recent transformation as, in part, a marketing agency. According to Steele, recent acquisitions by the venerable publishing company in the digital agency space has attracted business from Kraft Foods, […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Yahoo! On Q1 2010 Barron’s Eric Savitz provides a bulleted list from the remarks made by Hilary Schneider, EVP of Yahoo! North America, at the Goldman Sachs Technology Conference in San Francisco. According to Savitz, Schneider said that the “rebound in brand advertising the […]

In a breezy panel discussion that captured the continuing momentum in the digital media optimization space, Dapper hosted, “Fixing Advertising: The New Data-Driven Display Ecosystem” in New York City on Wednesday night. (West coast, fear not. Dapper marketer Paul Knegten notes that the company will be bringing together a similar panel in San Francisco next […]

Yahoo! says that in AdExchanger.com’s news round-up earlier today, there was a clear misinterpretation of the comment by Yahoo! VP Ramsey McGrory at yesterday’s IAB meeting regarding concerns publishers should have about RTB. McGrory tells AdExchanger.com that his point “was that the lost bid data that comes when an auction is broadcast to bidders and […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. IAB ALM Notes: Data Access Through RTB In the final panel discussion of the three-day, Interactive Advertising Bureau Annual Leadership Summit, Yahoo!’s Ramsey McGrory identified what he said was one of the key challenges currently emerging around data ownership: the advent of real-time bidding […]

Hooked Media Group announced in a release that it has launched Yoo-Me, “a premium gaming technology platform” that it hopes will create a compelling, publisher monetization solution given the influence of social media today. Prita Uppal, CEO of Hooked Media Group, discussed the announcement with AdExchanger.com. AdExchanger.com: What is broken with the publishing model which […]

Demand-side platform CPM Advisors announced that it would be leveraging the technology infrastructure of publisher optimizer, Mediageeks.  Read the release. AdExchanger.com discussed the announcement with CPM Advisors CEO Rob Leathern and MediaGeeks GM Jacob LeWinter. AdExchanger.com: It’s interesting that a demand-side tech company is partnering with a publisher-side technology company – and beyond just buying […]

Aiming to solve the needs of the supply-side, and cutting the existing yield optimizers out of the game, Google says that it has “re-written DFP” (Susan Wojcicki’s words at this week’s IAB event) and believes it is offering more reasons than ever to park large publisher inventory with… warning acronym change… was: DART For Publishers… […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Mobclix Clicking Mobile ad exchange, Mobclix, is doubling in size monthly according to a Portfolio.com piece with co-founder Krishna Subramanian (AdExchanger.com Q&A). From the interview, Mobclix “is on a $25 million to $30 million run rate and serving some 3.5 billion ad impressions per […]

“The Global Address” is a column written by members of the digital media community with an international perspective on the digital space. Paul Turner is Director of International Business Development at Invite Media, a demand-side platform. They say a week is a long time in politics – well it appears that the same could also […]

Matthias Pantke is CEO of AdScale GmbH, an online advertising marketplace based in Germany, AdExchanger.com: Give us a bit of background on you and how it’s prepared you as well as the evolution of AdScale’s business model – which has been around for a few years, correct? My career started at DSF in 1997 (the […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. New Google Display Chief In an article, Ad Age’s Michael Learmonth introduces the new head of display at Google, Barry Salzman, who makes a return engagement of sorts after working at DoubleClick until 2002. According to Learmonth, Salzman will be “head of media and […]

“The Sell-Sider” is a column written by the sell-side of the digital media community. Tyler Fitch is Director of Ad Network Sales at hi5 Networks, Inc., a social media website. I know the AdMeld Partner Forum in NYC a couple of weeks ago has been mentioned multiple times already, but I wanted to give it […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Turn Climbs Aboard AdECN It’s ALIVE! AdECN is evidently humming with the RTB-infused Federated system as the Turn blog sheds light on the remarkably stealthy proceedings at Microsoft. (It’s hard for big Microsoft to be stealthy, right?) According to Turn Senior Director of Engineering […]

Today, PubMatic announced that it is offering a next rev in its publisher-side yield optimization platform which notably includes “guaranteed inventory yield management” and possibly puts it into competition with Yieldex, which has been working the direct sales optimization side for publishers for a while now. See the release. AdExchanger.com spoke to PubMatic’s CEO Rajeev […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here.

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Adap.tv Gets Video Ad Exchange Clients Ad Age’s Michael Learmonth covers the news that Adap.tv has signed Gannett, Omnicom and Publicis among others to its ad exchange. Trying to temper concerns about lower CPMs, Adap.tv’s CEO Amir Ashkenazi says that in comparison to display […]

James Beriker was named CEO of Dapper, an online advertising technology company. Beriker’s previous roles include CEO at Efficient Frontier, a search engine marketing firm. See the story. Beriker discussed Dapper and his experience with AdExchanger.com. AdExchanger.com: AdWeek quoted you as saying, “It’s [the] beginning days of display is a very powerful direct response channel.” […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Google Search Retargeting From his Bronte Media blog, Niki Scevak unearths Google search retargeting efforts as Google’s Inside AdSense blog quietly announced last week that a “few hours” of search queries will be used to help target AdSense display ads: “The technical way that […]

“Networking” is a column focused on the evolving roles of networks in online advertising. Today’s column is written by Michael Katz, President, InterCLICK. Ok, I admit I didn’t come up with the phrase and I hate to be the bearer of bad news but (the top 25) networks aren’t going away anytime soon. Recently there […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. eXelate Releases Intender Report Data exchange, eXelate, released the “eXelate indeX, a research report based on audience interest and purchase intent trends observed by its data lab.” Among the findings, Apple’s iPad announcement ignited purchase intent for portable computing products – Google’s Nexus One […]

“Data-Driven Thinking” is a column written by members of the media community and containing fresh ideas on the digital revolution in media. Today’s column is written by Andy Monfried, CEO at Lotame. There’s been a lot of chatter in the marketplace of late on the evolving nature of DSPs, networks, SSPs, agencies, and data providers.  […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Omnicom Reports; Acquisitions Imminent? Agency holding company, Omnicom Group, reported Q4 earnings yesterday. Profit fell, but hey, there’s profit ($229.6 million worth). Organic revenue fell – but not as much as analysts expected. Read more from AdWeek. Also, it looks like Omnicom is on […]

“Data-Driven Thinking” is a column written by members of the media community and containing fresh ideas on the digital revolution in media. Today’s column is written by Ajay Sravanapudi, CEO at LucidMedia. Demand Side Platforms (DSP) are hot! I can tell by the huge agency interest, and even more eager venture capitalists anxious to get […]

After today’s announcement on the Google Blog by Neil Mohan regarding Publisher revenues through Google advertising products (also covered here by AdExchanger.com), AdExchanger.com asked Group Product Manager, Scott Spencer on DoubleClick Ad Exchange specifics. AdExchanger.com: How does the second-price auction work in DoubleClick Ad Exchange and why is this good for publishers? SS: AdX is […]

This morning, Google released information on how publishers maximize revenues using the DoubleClick Ad Exchange as well as other Google products. The post by Neal Mohan, VP of Product Management, on the Google blog includes a one sheeter. View the post here. And, download the one-sheeter here. There’s not much that’s new here except for […]