Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. BrightTag Announces Funding Data rights management platform BrightTag (AdExchanger.com Q&A) announced that it has closed its Series A financing led by TomorrowVentures and New World Ventures with participation from Epic Ventures and the I2A Fund – note TomorrowVentures involvement which is an investment vehicle […]
Scott Spencer, Group Product Manager, DoubleClick Ad Exchange and Jason Miller, Group Product Manager, Google Display Network discussed the display media space as well as DoubleClick Ad Exchange enhancements with AdExchanger.com today. AdExchanger.com: What is Google announcing today? SCOTT SPENCER: Basically, we’re going to be rolling out a few more tools to help DoubleClick Ad […]
Mediabank announced yesterday that it has launched a demand-side platform: “M|Buy DSP will be a central console through which national advertisers can order buys on local TV, print, radio, out-of-home, digital, and other advertising.” Read more. CEO Bill Wise discussed his company’s DSP and its features. Please discuss why M|Buy exists and its strategic importance […]
LucidMedia is providing its contextual ClickSense technology “to enable enhanced contextualization services within ValueClick’s online advertising platforms.” Read the release. LucidMedia CEO Ajay Sravanapudi discussed the ValueClick deal. AdExchanger.com: Does this deal represent a strategic shift for LucidMedia? Are you moving away from the DSP model you announced earlier in the year? AS: No, our […]
DataXu announced earlier this week that Hearst digital marketing agency iCrossing had chosen DataXu for demand-side platform services. Read the release. iCrossing VP Dax Hamman discussed the deal as well as iCrossing’s view on DSPs and “intent” media. AdExchanger.com: What are the triggers for choosing to include a demand-side platform in your business model in […]
Last week, ValueClick announced its new Platform Services offering with its first implementation being the Retail Performance Platform which was launched at eTail last week. Read the release. ValueClick Media GM Bill Todd discussed the new platform and its positioning. AdExchanger.com: Why introduce this platform services group now? BT: A combination of factors were involved […]
Yesterday, media buying technology company MediaMind (stock quote: MDMD) offered its stock in the public markets for the first time ever as the company’s IPO priced 5 million shares at $11.50 – well below the original $14-16 price range that the company was shooting for a week ago. As of this writing, the stock was […]
Gill Brown is vp of ad sales for LookSmart, an online advertising network. The company recently reported second quarter 2010 financial results. Click here (PDF). AdExchanger.com: What is LookSmart’s core focus today? GB: The core focus for LookSmart is growing our PPC advertising network to the benefit of both our advertiser clients and our publisher […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Google Addressing Television Addressable TV took another step forward yesterday as Google announced a deal with satellite TV provider DirectTV. Julie Boorstin of CNBC writes about the new partnership: “And this could really transform the TV ad business by enabling demographic targeting on a […]
Scott Knoll is SVP of Display Media for Datran Media, a digital marketing technology company and owners of Aperture. AdExchanger.com: Looking at the industry as a whole since last we spoke, what surprises you about what’s happened in the industry in the past year? SK: There is a graph that I like to draw (often […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Rothenberg Unloads On “Spy” Story Creators In the USA Today, Internet Advertising Bureau (IAB) chief Randall Rothenberg makes it clear that his organization doesn’t support the recent “spy” case introduced by The Wall Street Journal. He writes, “A wild debate is on about websites […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Winning TV, Losing Online If TV has a bigger audience then online, and Fox leads CNN on TV, then why is CNN winning the online wars? That’s the question Mike Shields reviews in Mediaweek. Theories on the CNN lead range from it’s just better […]
“Ad Agents” is a column focused on the agency-side of the digital media community. Matt Greitzer is the Co-Founder of Accordant Media, a media buying and optimization company. “What do agencies do, anyway?” In my twelve years in the agency business I never heard this phrase posed to me directly (though I often felt it […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Demand Media Going For IPO Demand Media is preparing for an IPO which will give the company a $1 billion valuation according to securities filings. Among the first to take note was All Things D’s Peter Kafka who writes that if the company achieves, […]
Online advertising network InterCLICK announced its second quarter 2010 earnings on Wednesday. According to the release, “Revenue was $21.7 million in Q2 2010, a 103% year-over-year increase. (…) Gross profit was $9.6 million in Q2 2010, up 102% year-over-year.” Read more. InterCLICK president Michael Katz discussed his company’s financial results and industry trends. AdExchanger.com: Looking […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. AOL Reports Q2; Display Weak Aol missed Wall Street expectations as it reported its second quarter earnings which showed a huge drop largely due to the $1.4 billion write-off of social network Bebo which it sold for next-to-nothing in the quarter. GigaOm’s Matthew Ingram […]
eXelate announced today that it has raised a “$15 million second round of funding led by Silicon Valley’s Menlo Ventures with participation of Israel’s Carmel Ventures, who led the company’s $4 million ‘A’ round.” Read the release. CEO Meir Zohar discussed the implications of the funding as well as impact of the data market on […]
Matt Wasserlauf is CEO of BBE, an online video advertising company. AdExchanger.com: In a nutshell, what problem(s) is BBE solving today? MW: BBE is providing efficiency and effectiveness in online video. Efficiencies are captured by price, but not only price. We built VINDICO, our proprietary video ad-server and tracking system to remove the speed bumps […]
Ad network Rocket Fuel announced success it has seen using intender data from consumer intent data exchange companies such as Blue Kai with results showing a “lowering cost per action and engagement metrics by an average of 43.75% versus other targeting methods.” Read the release. Rocket Fuel President Richard Frankel discussed the findings and their […]
Jay Friedman is COO of Goodway Group, a marketing services and ad network company. AdExchanger.com: Please discuss the transition to digital advertising for Goodway Group. What have been the challenges? JF: In 2006 we added digital media to Goodway’s core services but we didn’t really begin to transition away from the direct response business until […]
Editor’s Note: The following speech is not real. It is for entertainment purposes only. It was not read by Yahoo!’s Ramsey McGrory at this week’s Right Media Open 2010 in Chicago… but what if it was real? And what if attendees had vuvuzelas? Play ball! Ramsey McGrory: Thank you all for coming today. It is […]
Brian Silver is CEO of Travel Ad Network, an online advertising company. AdExchanger.com: Please discuss the pivots that Travel Ad Network (TAN) has made since its inception in 2003. TAN was bootstrapped from inception through its first institutional round in March 2008 when the company raised $15mm in Series A financing led by Rho Ventures […]
AudienceScience announced last week that Alanna Clark has been hired as VP of Strategic Partnerships. See the release. A veteran of the digital media optimization space, Clark discussed the new role and trends in the industry with AdExchanger.com. AdExchanger.com: Looking at the ad tech industry, in your mind, what has been the biggest surprise in […]
Philip Smolin, GM, Platform Solutions of demand-side platform Turn discussed the company’s recently announced ROI Optimizer (read the release) as well as offline data integration with AdExchanger.com. AdExchanger.com: Please identify what verticals the ROI Optimizer might be best for – or will get initial traction? PS: The ROI Optimizer is available immediately and relevant for brands […]
Joe Doran is a board member at Legolas Media. He was previously founding CEO of Media6Degrees and GM for Microsoft Digital Advertising Solutions. A few years ago, online publishers were told that salvation was just around the corner if only they’d sell their inventory on ad exchanges. Buyers would bid—in real-time no less—on available inventory […]
Bob Cell is CEO of MyBuys, a provider of personalization for multi-channel retailers. AdExchanger.com: How was the June 2010 Internet Retailer conference for you and MyBuys? Any overall trends that you sensed? BC: Internet Retailer was a great event for MyBuys . We had the opportunity to meet with many people, including potential customers, clients […]
Peter Longo is CEO of IDG TechNetwork, a vertical ad network. AdExchanger.com: Why was IDG TechNetwork started and how did you get involved? PL: IDG TechNetwork was started to engage the distributed content universe that existed outside of our parent company, IDG. There are literally thousands of websites that are focused on technology, and IDG […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Yahoo!’s McGrory On Openness Gavin Dunaway interviews Yahoo! VP Ramsey McGrory about Right Media, Yahoo! and even McGrory’s army days in a comprehensive, two-part interview on Adotas. McGrory once again does not mince words in a not-so-veiled reference to Google when discussing the difference […]
Yoav Shaham is CEO of Kontera, a pay-per-click ad network. AdExchanger.com: What trends are you seeing from your clients today? YS: We are seeing “classic branding” verticals adopting and investing in our category at a faster pace. This includes CPG, Automotive, Consumer Electronics, etc. One of the stories unfolding for us this year is the […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Time Inc Puts Up Paywall Nieman Journalism Lab reported yesterday that Time Inc. may have put up a paywall for Time Magazine’s online site. Joshua Benton writes, “On almost every story that comes from the magazine, there’s this phrase: “The following is an abridged […]
Simon Property Group, the largest shopping mall operator in the world, is taking its biggest step yet into the world of data-driven advertising. On Thursday, the company launched Simon Media Network, its version of a retail media network.
TTD is introducing agentic AI workflow improvements and automated audience building, which are quickly becoming table stakes for programmatic platforms.
In the modern streaming landscape, everything old is new again. At least that’s the case for NBCUniversal, which is trying to bring back bundled distribution deals and appointment viewing.
OpenX CTO Joel Meyer, who was named Prebid’s new chairman, previews the org’s next phase and helping publishers navigate competing agentic protocols.
Alphonso – LG’s ad tech division – finally has a way out of its legal drama with parent company LG Electronics. Actually, it has three potential options.
Much like the ecosystem of life that surrounds a blue whale, a market of AI SaaS vendors is springing up around the biggest AI companies. And AI data startup Micro1 is emblematic of the shifting nature of these early-stage AI vendors.
