Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Google Addressing Television Addressable TV took another step forward yesterday as Google announced a deal with satellite TV provider DirectTV. Julie Boorstin of CNBC writes about the new partnership: “And this could really transform the TV ad business by enabling demographic targeting on a […]
Scott Knoll is SVP of Display Media for Datran Media, a digital marketing technology company and owners of Aperture. AdExchanger.com: Looking at the industry as a whole since last we spoke, what surprises you about what’s happened in the industry in the past year? SK: There is a graph that I like to draw (often […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Rothenberg Unloads On “Spy” Story Creators In the USA Today, Internet Advertising Bureau (IAB) chief Randall Rothenberg makes it clear that his organization doesn’t support the recent “spy” case introduced by The Wall Street Journal. He writes, “A wild debate is on about websites […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Winning TV, Losing Online If TV has a bigger audience then online, and Fox leads CNN on TV, then why is CNN winning the online wars? That’s the question Mike Shields reviews in Mediaweek. Theories on the CNN lead range from it’s just better […]
“Ad Agents” is a column focused on the agency-side of the digital media community. Matt Greitzer is the Co-Founder of Accordant Media, a media buying and optimization company. “What do agencies do, anyway?” In my twelve years in the agency business I never heard this phrase posed to me directly (though I often felt it […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Demand Media Going For IPO Demand Media is preparing for an IPO which will give the company a $1 billion valuation according to securities filings. Among the first to take note was All Things D’s Peter Kafka who writes that if the company achieves, […]
Online advertising network InterCLICK announced its second quarter 2010 earnings on Wednesday. According to the release, “Revenue was $21.7 million in Q2 2010, a 103% year-over-year increase. (…) Gross profit was $9.6 million in Q2 2010, up 102% year-over-year.” Read more. InterCLICK president Michael Katz discussed his company’s financial results and industry trends. AdExchanger.com: Looking […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. AOL Reports Q2; Display Weak Aol missed Wall Street expectations as it reported its second quarter earnings which showed a huge drop largely due to the $1.4 billion write-off of social network Bebo which it sold for next-to-nothing in the quarter. GigaOm’s Matthew Ingram […]
eXelate announced today that it has raised a “$15 million second round of funding led by Silicon Valley’s Menlo Ventures with participation of Israel’s Carmel Ventures, who led the company’s $4 million ‘A’ round.” Read the release. CEO Meir Zohar discussed the implications of the funding as well as impact of the data market on […]
Matt Wasserlauf is CEO of BBE, an online video advertising company. AdExchanger.com: In a nutshell, what problem(s) is BBE solving today? MW: BBE is providing efficiency and effectiveness in online video. Efficiencies are captured by price, but not only price. We built VINDICO, our proprietary video ad-server and tracking system to remove the speed bumps […]
Ad network Rocket Fuel announced success it has seen using intender data from consumer intent data exchange companies such as Blue Kai with results showing a “lowering cost per action and engagement metrics by an average of 43.75% versus other targeting methods.” Read the release. Rocket Fuel President Richard Frankel discussed the findings and their […]
Jay Friedman is COO of Goodway Group, a marketing services and ad network company. AdExchanger.com: Please discuss the transition to digital advertising for Goodway Group. What have been the challenges? JF: In 2006 we added digital media to Goodway’s core services but we didn’t really begin to transition away from the direct response business until […]
Editor’s Note: The following speech is not real. It is for entertainment purposes only. It was not read by Yahoo!’s Ramsey McGrory at this week’s Right Media Open 2010 in Chicago… but what if it was real? And what if attendees had vuvuzelas? Play ball! Ramsey McGrory: Thank you all for coming today. It is […]
Brian Silver is CEO of Travel Ad Network, an online advertising company. AdExchanger.com: Please discuss the pivots that Travel Ad Network (TAN) has made since its inception in 2003. TAN was bootstrapped from inception through its first institutional round in March 2008 when the company raised $15mm in Series A financing led by Rho Ventures […]
AudienceScience announced last week that Alanna Clark has been hired as VP of Strategic Partnerships. See the release. A veteran of the digital media optimization space, Clark discussed the new role and trends in the industry with AdExchanger.com. AdExchanger.com: Looking at the ad tech industry, in your mind, what has been the biggest surprise in […]
Philip Smolin, GM, Platform Solutions of demand-side platform Turn discussed the company’s recently announced ROI Optimizer (read the release) as well as offline data integration with AdExchanger.com. AdExchanger.com: Please identify what verticals the ROI Optimizer might be best for – or will get initial traction? PS: The ROI Optimizer is available immediately and relevant for brands […]
Joe Doran is a board member at Legolas Media. He was previously founding CEO of Media6Degrees and GM for Microsoft Digital Advertising Solutions. A few years ago, online publishers were told that salvation was just around the corner if only they’d sell their inventory on ad exchanges. Buyers would bid—in real-time no less—on available inventory […]
Bob Cell is CEO of MyBuys, a provider of personalization for multi-channel retailers. AdExchanger.com: How was the June 2010 Internet Retailer conference for you and MyBuys? Any overall trends that you sensed? BC: Internet Retailer was a great event for MyBuys . We had the opportunity to meet with many people, including potential customers, clients […]
Peter Longo is CEO of IDG TechNetwork, a vertical ad network. AdExchanger.com: Why was IDG TechNetwork started and how did you get involved? PL: IDG TechNetwork was started to engage the distributed content universe that existed outside of our parent company, IDG. There are literally thousands of websites that are focused on technology, and IDG […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Yahoo!’s McGrory On Openness Gavin Dunaway interviews Yahoo! VP Ramsey McGrory about Right Media, Yahoo! and even McGrory’s army days in a comprehensive, two-part interview on Adotas. McGrory once again does not mince words in a not-so-veiled reference to Google when discussing the difference […]
Yoav Shaham is CEO of Kontera, a pay-per-click ad network. AdExchanger.com: What trends are you seeing from your clients today? YS: We are seeing “classic branding” verticals adopting and investing in our category at a faster pace. This includes CPG, Automotive, Consumer Electronics, etc. One of the stories unfolding for us this year is the […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Time Inc Puts Up Paywall Nieman Journalism Lab reported yesterday that Time Inc. may have put up a paywall for Time Magazine’s online site. Joshua Benton writes, “On almost every story that comes from the magazine, there’s this phrase: “The following is an abridged […]
AudienceScience announced that is has acquired ad network, Wunderloop, as AudienceScience looks to broaden its reach in the European market. According to the release, “Wunderloop offers the possibility to precisely reach target groups on the Internet and was the first company in Germany to qualify for the European Union-backed ‘EuroPriSe’ seal for exemplary privacy protection.” […]
Real-time ad platform AppNexus and Collective, “a media and technology solutions provider for display advertising,” announced yesterday that Collective will integrate with AppNexus’ ad platform and leverage its tools and inventory, which includes the major ad exchanges like Google’s DoubleClick and Microsoft’s AdECN. Read the release. Collective EVP Jerome Fitzgibbons discussed the partnership and Collective […]
“Data-Driven Thinking” is a column written by members of the media community and containing fresh ideas on the digital revolution in media. Today’s column is written by Brian O'Kelley, CEO at AppNexus. Ad networks are an integral part of today’s display advertising ecosystem and I find the oft-cited reports of their demise greatly exaggerated. In […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. DSP Chango Gets $1.4 Million Demand-side platform Chango (AdExchanger.com Q&A) which is focused on bringing search and display together announced in a release that it has raised $1.4 million in Series A financing from “Metamorphic Ventures and Geoff Judge [which adds] to their existing […]
Click Forensics announced that today that it has closed a “$6 million Series C funding round led by Austin Ventures with participation from Sierra Ventures and Shasta Ventures.” Read the release. Click Forensics CEO Paul Pellman discussed the company’s strategy going forward. AdExchanger.com: With the $6 million, what can you share about what you’ll do […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Publisher Goes For Scarcity, Custom PaidContent’s David Kaplan writes that MSNBC.com’s new single-page, site redesign “promises to do an end with clicking on stories and on ads.” There still seems to be a bit of clicking when AdExchanger.com took a look but the MSNBC […]
Andy Robinson is CEO of Grocery Shopping Network, an online ad network. AdExchanger.com: What problem is Grocery Shopping Network solving? GSN enables grocers to significantly expand digital shopper engagement, value and total in-store and online sales. Likewise GSN provides a means for advertisers to reach and target their best customers on a per store basis […]
As performance takes center-stage in more advertising discussions, demands to solve fragmentation and cruddy measurement are reaching a fever pitch.
A word of caution to digital advertising companies, as they go all in on AI algorithms: They need to build these solutions with ownership, governance and accountability from the start – or AI could sink them with a single mistake.
To squeeze the most juice out of their live sports campaigns, many marketers are adopting programmatic buying and marketing mix modeling, both of which are also drawing more advertisers to the digital live sports cornucopia.
Roblox is making its under-13 audience available to advertisers for the first time. And it named youth-focused ad marketplace SuperAwesome as its exclusive advertising partner for under-13 users.
Prebid is turning the page on what might be called its second chapter as the organization navigates some major changes in the digital advertising landscape and within its own ranks.
Performance CTV tech company Keynes launched an AI-powered platform. Tuckernuck says it can finally “pop open the hood” and see what’s working.
