Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. AOL Reports Q2; Display Weak Aol missed Wall Street expectations as it reported its second quarter earnings which showed a huge drop largely due to the $1.4 billion write-off of social network Bebo which it sold for next-to-nothing in the quarter. GigaOm’s Matthew Ingram […]
eXelate announced today that it has raised a “$15 million second round of funding led by Silicon Valley’s Menlo Ventures with participation of Israel’s Carmel Ventures, who led the company’s $4 million ‘A’ round.” Read the release. CEO Meir Zohar discussed the implications of the funding as well as impact of the data market on […]
Matt Wasserlauf is CEO of BBE, an online video advertising company. AdExchanger.com: In a nutshell, what problem(s) is BBE solving today? MW: BBE is providing efficiency and effectiveness in online video. Efficiencies are captured by price, but not only price. We built VINDICO, our proprietary video ad-server and tracking system to remove the speed bumps […]
Ad network Rocket Fuel announced success it has seen using intender data from consumer intent data exchange companies such as Blue Kai with results showing a “lowering cost per action and engagement metrics by an average of 43.75% versus other targeting methods.” Read the release. Rocket Fuel President Richard Frankel discussed the findings and their […]
Jay Friedman is COO of Goodway Group, a marketing services and ad network company. AdExchanger.com: Please discuss the transition to digital advertising for Goodway Group. What have been the challenges? JF: In 2006 we added digital media to Goodway’s core services but we didn’t really begin to transition away from the direct response business until […]
Editor’s Note: The following speech is not real. It is for entertainment purposes only. It was not read by Yahoo!’s Ramsey McGrory at this week’s Right Media Open 2010 in Chicago… but what if it was real? And what if attendees had vuvuzelas? Play ball! Ramsey McGrory: Thank you all for coming today. It is […]
Brian Silver is CEO of Travel Ad Network, an online advertising company. AdExchanger.com: Please discuss the pivots that Travel Ad Network (TAN) has made since its inception in 2003. TAN was bootstrapped from inception through its first institutional round in March 2008 when the company raised $15mm in Series A financing led by Rho Ventures […]
AudienceScience announced last week that Alanna Clark has been hired as VP of Strategic Partnerships. See the release. A veteran of the digital media optimization space, Clark discussed the new role and trends in the industry with AdExchanger.com. AdExchanger.com: Looking at the ad tech industry, in your mind, what has been the biggest surprise in […]
Philip Smolin, GM, Platform Solutions of demand-side platform Turn discussed the company’s recently announced ROI Optimizer (read the release) as well as offline data integration with AdExchanger.com. AdExchanger.com: Please identify what verticals the ROI Optimizer might be best for – or will get initial traction? PS: The ROI Optimizer is available immediately and relevant for brands […]
Joe Doran is a board member at Legolas Media. He was previously founding CEO of Media6Degrees and GM for Microsoft Digital Advertising Solutions. A few years ago, online publishers were told that salvation was just around the corner if only they’d sell their inventory on ad exchanges. Buyers would bid—in real-time no less—on available inventory […]
Bob Cell is CEO of MyBuys, a provider of personalization for multi-channel retailers. AdExchanger.com: How was the June 2010 Internet Retailer conference for you and MyBuys? Any overall trends that you sensed? BC: Internet Retailer was a great event for MyBuys . We had the opportunity to meet with many people, including potential customers, clients […]
Peter Longo is CEO of IDG TechNetwork, a vertical ad network. AdExchanger.com: Why was IDG TechNetwork started and how did you get involved? PL: IDG TechNetwork was started to engage the distributed content universe that existed outside of our parent company, IDG. There are literally thousands of websites that are focused on technology, and IDG […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Yahoo!’s McGrory On Openness Gavin Dunaway interviews Yahoo! VP Ramsey McGrory about Right Media, Yahoo! and even McGrory’s army days in a comprehensive, two-part interview on Adotas. McGrory once again does not mince words in a not-so-veiled reference to Google when discussing the difference […]
Yoav Shaham is CEO of Kontera, a pay-per-click ad network. AdExchanger.com: What trends are you seeing from your clients today? YS: We are seeing “classic branding” verticals adopting and investing in our category at a faster pace. This includes CPG, Automotive, Consumer Electronics, etc. One of the stories unfolding for us this year is the […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Time Inc Puts Up Paywall Nieman Journalism Lab reported yesterday that Time Inc. may have put up a paywall for Time Magazine’s online site. Joshua Benton writes, “On almost every story that comes from the magazine, there’s this phrase: “The following is an abridged […]
AudienceScience announced that is has acquired ad network, Wunderloop, as AudienceScience looks to broaden its reach in the European market. According to the release, “Wunderloop offers the possibility to precisely reach target groups on the Internet and was the first company in Germany to qualify for the European Union-backed ‘EuroPriSe’ seal for exemplary privacy protection.” […]
Real-time ad platform AppNexus and Collective, “a media and technology solutions provider for display advertising,” announced yesterday that Collective will integrate with AppNexus’ ad platform and leverage its tools and inventory, which includes the major ad exchanges like Google’s DoubleClick and Microsoft’s AdECN. Read the release. Collective EVP Jerome Fitzgibbons discussed the partnership and Collective […]
“Data-Driven Thinking” is a column written by members of the media community and containing fresh ideas on the digital revolution in media. Today’s column is written by Brian O'Kelley, CEO at AppNexus. Ad networks are an integral part of today’s display advertising ecosystem and I find the oft-cited reports of their demise greatly exaggerated. In […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. DSP Chango Gets $1.4 Million Demand-side platform Chango (AdExchanger.com Q&A) which is focused on bringing search and display together announced in a release that it has raised $1.4 million in Series A financing from “Metamorphic Ventures and Geoff Judge [which adds] to their existing […]
Click Forensics announced that today that it has closed a “$6 million Series C funding round led by Austin Ventures with participation from Sierra Ventures and Shasta Ventures.” Read the release. Click Forensics CEO Paul Pellman discussed the company’s strategy going forward. AdExchanger.com: With the $6 million, what can you share about what you’ll do […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Publisher Goes For Scarcity, Custom PaidContent’s David Kaplan writes that MSNBC.com’s new single-page, site redesign “promises to do an end with clicking on stories and on ads.” There still seems to be a bit of clicking when AdExchanger.com took a look but the MSNBC […]
Andy Robinson is CEO of Grocery Shopping Network, an online ad network. AdExchanger.com: What problem is Grocery Shopping Network solving? GSN enables grocers to significantly expand digital shopper engagement, value and total in-store and online sales. Likewise GSN provides a means for advertisers to reach and target their best customers on a per store basis […]
Tyler Fitch is Director of Yield Management at Mindjolt, an online games company. Fitch discussed recent trends he’s seeing on the publisher side. AdExchanger.com: What’s the pitch on games advertising for advertisers? Seems tough – considering people just want to play their games and not look at ads. Actually it’s quite the opposite. Our users […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Omnicom On Digital Acquisitions Omnicom’s Jonathan Nelson says in an interview with Dow Jones Newswire that even though the company is focused on growing “organically” (pun? Nelson co-founded agency Organic), the ad holding company is seeing opportunity for digital acquisitions in certain regions saying, […]
Brand.net announced yesterday a $14 million Series C round of funding led by Focus Ventures, with participation by existing investors InterWest Partners and Norwest Venture Partners. Read the release. Brand.net CEO Elizabeth Blair discussed her company’s new funds and plans for the future. AdExchanger.com: What will the new funds be used for? EB: Expanding agency […]
Lijit announced that it has raised $6 million in Series D financing from existing investors Foundry Group, Boulder Ventures and High Country Venture. This put their total to-date for funds raised at $18.3 million. Read the release. Lijit CEO Todd Vernon discussed the new funds and the product road map as it relates to data. […]
Scot McLernon is Chief Revenue Officer of YuMe, a video ad platform and network. Looking at your experience with CBS Marketwatch and CBS Interactive, what key learnings are you bringing to YuMe? It certainly feels as though I’ve seen this movie before. In 2000, when I was at CBS MarketWatch, we were breaking new ground […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Consolidation: AdKnowledge At It Again AdKnowledge has acquired CPA network Hydra Group for an unknown amount Having previously purchased MIVA and Lookery’s media business among other acquisitions, the company is looking to become the biggest player in the affiliate world. In the release, Adknowledge […]
The Trade Desk is muscling its way into the TV operating system business with its Ventura OS – but the real story isn’t the product itself. It’s what TTD’s ambitions reveal about conflicts of interest within the industry and the inherent mismatch between consumer and advertiser needs.
The broadcast and streaming worlds are being pulled together by a wave of major M&A, from Fox’s $22 billion acquisition of Roku to Paramount’s merger with Warner Bros. Discovery. TV Land, naturally, is watching closely.
Ask Ad Manger offers instant troubleshooting help when a campaign isn’t delivering as expected, ideally by diagnosing the problem and suggesting how to fix it.
Goodway Group has reduced the number of SSPs it works with from about 20 at the end of 2024 to just single digits today.
CloudX, which makes AI infrastructure for app publishers, is expanding from monetization to agentic buying for user acquisition.
The Trade Desk expanded its relationships with a host of travel, hospitality and mobility-focused commerce media partners, including Uber Advertising, Booking.com, United Airline’s Kinective Media and MARRIOTT MEDIA.
