Forrester analyst Joanna O’Connell leads the charge – along with fellow analyst Michael Greene and others – in a report on data management platforms (DMPs). Her findings look at a number of companies providing DMP services in the data-driven advertising space. Among O’Connell’s observations on DMP integrations, “Be prepared for a time- and labor-intensive process […]
On Wednesday, marketing data services and technology company Acxiom announced that former Microsoft and aQuantive executive, Scott Howe, has been hired as the company’s CEO and President. Read the release. Howe shared his thoughts on the new role and the industry with AdExchanger.com. AdExchanger.com: What attracted you to your new role as CEO and President […]
Adobe recently announced its enterprise content management system, known as Adobe Digital Enterprise Platform (ADEP), which offers a series of integrated solutions (Customer Experience Solutions) across digital channels. Read the release. Loni Kao, Group Manager of Solution Marketing, Digital Enterprise, Adobe, discussed the announcement and its implications. AdExchanger.com: Do you see a fit between the […]
What’s this? Have the two rivals made up or established some form of detente? Google now lists Right Media on the approved list for global ad servers through Google Certified Networks. That’s new. And it means that if you’re using Right Media to serve your display ads or serve ads on behalf of clients, you […]
With the demand-side platform (DSP) model continuing to propagate, data sellers and data management providers are seeing up-close how the DSP is applying data to the targeting of users in display, mobile and video ad inventory today. From their data-centric point-of-view, AdExchanger.com wanted to know… how is the DSP model doing? In particular, we asked […]
Last week, ad network ad summos announced an agreement with automotive data company, Polk. According to the release, “With access to Polk’s vehicle make and model data, ad summos is able to determine the vehicle purchasing and ownership behaviors of individuals served online display ads.” Read the release. Polk’s Andrew Price, who is VP of […]
On Tuesday, Cox Digital Solutions (CDS) announced that it is adding a new brand, Appetite Media, to its portfolio of vertically-focused site networks. According to the release, Appetite Media will focus on offering “food lover” audiences to advertisers who also seek high-impact, “premium” placements. The company says that Appetite will bring together 22 million unique […]
Brian Lesser is CEO of Xaxis, a digital partner of GroupM agencies, and WPP Group company. To learn more, visit the new company website here. Lesser, previously GM of WPP’s Media Innovation Group, discussed Xaxis and its implications. AdExchanger.com: What is Xaxis? And how will it differentiate itself within the marketplace? BL: Xaxis is a […]
Yesterday, Collective announced AMP Exchange which it positions as a sell-side platform and says “allows publishers to create private exchanges using Real-Time Bidding (RTB) without separately managing reserved and pre-emptible inventory.” AppNexus is helping to provide the technology of the new offering. Read the release. Peter Longo of IDG Tech Network is quoted in the […]
Today, online ad technology firm MediaMind was acquired by DG (formerly DG Fastchannel) for $414 million. Read more coverage. MediaMind CEO Gal Trifon discussed the implications of the transaction with AdExchanger.com. AdExchanger.com: Why is MediaMind a good fit for DG in your estimation? GT: I think why we became very excited about the fit is […]
In an interview with AdExchanger.com, sell-side platform CEO Rajeev Goel of PubMatic offered his views on Monday’s acquisition of its competitor Admeld by Google. Read full coverage of the acquisition here. AdExchanger.com: Generally speaking, what is your view on the impact of the acquisition on the ad ecosystem, and publishers specifically? RAJEEV GOEL: An acquisition […]
On Monday, Google announced the acquisition of Admeld, a sell-side platform which includes RTB’d inventory, real-time bidded tools for publishers and a list of big brand publisher clients. Read yesterday’s coverage. We asked a selection of ad industry participants their views on the following question: “What’s your take on Google’s acquisition of AdMeld?” Click below […]
Google VP of Product Neal Mohan, who helps drive advertising product strategy at the company, spoke to AdExchanger.com about today’s announcement regarding the acquisition of sell-side platform Admeld. AdExchanger.com: What will happen to the Admeld team post-acquisition? NM: One of the big drivers of the acquisition is, in fact, the team. We were incredibly impressed […]
According to The Official Google blog, Google has purchased AdMeld for a still-to-be disclosed sum. From the Google blog post and VP Neal Mohan: “By combining Admeld’s services, expertise and technology with Google’s offerings, we’re investing in what we hope will be an improved era of flexible ad management tools for major publishers. Together with […]
According to TechCrunch’s Mike Arrington, multiple sources tell him that sell-side platform AdMeld is being acquired for $400 million by Google – a very healthy number – especially if previous rumors of $150-200 million were true and AdMeld held out for more. Also, as Arrington points out, the company raised only $30 million in venture […]
PaidContent’s David Kaplan has a look at the one-year anniversary of Google’s acquisition of Invite Media with its co-founder Zach Weinberg who tells Kaplan that Invite has “largely been ‘left alone’ in terms of conducting its business.” Read it. At yesterday’s Conversational Media Summit, Google exec Neal Mohan said, “Invite Media has been one of […]
The Conversational Marketing Summit continued for a second day at the Hudson Theater in New York City as Internet Week hurtled along. In the late morning, “The Charlie Rose of New Media” – a.k.a. Federated Media‘s John Battelle – proceeded with his long list of interviewees as Google VP of Product Neal Mohan became his […]
John Squire is Chief Strategy Officer of Coremetrics, an IBM company. Click below or scroll down for more: Big Data and Marketers Is The Marketer Responsible For Actionable Insights? Coremetrics Lifecycle and Ad Target Products IBM’s Strategic Vision For The Marketer Watson For Ads Looking At Digital Ad Trends Today Will IBM Acquire A “Buying […]
Vadim Telyatnikov is Founder and CEO of LiftDNA, a yield optimization & data management platform. AdExchanger.com: Can you talk about what inspired you to start LiftDNA? VT: I was inspired to start LiftDNA because of my experience – and success – managing the yield for myYearbook.com. In the early days of the site, there were […]
Dan Salmon is an equity research analyst at BMO Capital Markets and covers advertising and marketing services. Salmon recently discussed with AdExchanger.com his latest analysis of the marketing ecosystem in a research piece titled, “The Race For The Digital Marketing Hub: Version 1.2.” Download it (PDF). AdExchanger.com: From your analyst point-of-view, what’s the biggest surprise […]
Well, if Facebook isn’t going to do it, maybe Twitter will? More data for informing the “interest graph” could be on its way to microblogging service Twitter as the company announced Tuesday its newest “Follow” button – a javascript “widget.” Widget alert! Tags-on-a-page! Twitter’s Brian Ellin explains in a post on his company’s blog: “Using […]
Jim Barkow and Scott Engler are co-founders of Longboard Media, a shopping vertical ad network representing shopping, product review and retail publishers. Barkow spoke to AdExchanger.com about Longboard and its strategy. Click below or scroll down for more: Why Start Longboard Media? Today’s E-Commerce Trends Longboard’s Data Strategy The DSP World And Retargeting Amazon And […]
As reported in today’s news round-up, during a Google “Ad Academy” session in Toronto this week, Traffick blog’s Andrew Goodman noted, “Google’s Jess Olsen soft-announced that Google’s pipeline includes a future capability to include display ad buys through other ad exchanges, not just DoubleClick’s.” Read more. AdExchanger.com asked for clarification from Google and a Google […]
Today, Google announced performance results for Google remarketing offering in AdWords in comparison to standard display advertising. Also, the company announced the pending availability of new enhancements to its remarketing capabilities offered through AdWords on The Google Display Network. This includes adding Teracent to the remarketing toolkit, the company’s dynamic creative technology acquired in 2009. […]
John Bauschard is President of MediaBank Marketplaces and Tim Ogilvie is CEO of AdBuyer.com which was acquired by agency systems company, MediaBank, last week. Ogilvie becomes MediaBank’s new SVP of Product. Read the press release. The two discussed the acquisition and the strategy going-forward. Click below or scroll for more: Why MediaBank Is Buying AdBuyer […]
CEO Bill Wise’s MediaBank announced today that it has acquired demand-side platform AdBuyer.com (Read AdExchanger.com Q&As from 2009 and 2010). According to the MediaBank press release: “MediaBank will make the AdBuyer platform available to MediaBank partners via the MediaBank O|X and A|V media management systems, and will expand AdBuyer’s cross-channel capabilities across all major media—creating […]
At the recent AppNexus Summit, in addition to an announcement by AppNexus regarding new APIs which will allow partners to build their own tools on top of the company’s real-time ad platform, Microsoft outlined its plans for roll-out of its owned-and-operated display inventory through its exchange (see the new product page), which is powered by […]
AdExchanger.com asked ad industry executives: “What’s your take on Google announcing yesterday that it is now selling guaranteed ‘premium’ inventory from publishers on the Google Display Network?” Cathleen Ryan is Chief Results Officer, MEA | DIGITAL, partner of Arkitektive. Google has been trying to figure out how the get their hands in the brand dollar […]
AdExchanger.com asked ad industry executives: “What’s your take on Google announcing yesterday that it is now selling guaranteed ‘premium’ inventory from publishers on the Google Display Network?” John Montgomery is COO, North America of GroupM Interaction, a WPP Company. “This is a beta program running across a few verticals. Google appears to be pursuing the […]
AdExchanger.com asked ad industry executives: “What’s your take on Google announcing yesterday that it is now selling guaranteed ‘premium’ inventory from publishers on the Google Display Network?” Curt Hecht, CEO of VivaKi Nerve Center, a Publicis company “VivaKi has been advocating a reserved marketplace with Google dating back to our original partnership announcement in 2008. […]
Apple’s WebKit crackdown appears to extend well beyond The Trade Desk, putting hundreds of ad tech, data and identity vendors on a mysterious, dynamically updated block list.
Zoom has 99% unaided brand awareness, which sounds great on paper. But there’s a catch: Most people still think it’s just a video-call app.
Agencies are differentiating their tech stacks by building custom agentic AI tools for their clients. And they’re rethinking owning those AI tools – particularly since licensing them creates new revenue streams.
Agencies and marketers discussed the future of AI governance at AdExchanger’s Programmatic IO NYC this week. The main takeaway? Expect insurers to play an increasingly important role in managing AI compliance.
The Trade Desk is unable to serve ads to the Safari browser for Apple device owners that have downloaded iOS 27. Apple has been investigating the issue since last week.
The open web is done, stick a fork in it. Banner blindness is near universal, search traffic has run dry and publishers are struggling for oxygen. But what if that’s … not true?
