Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here.
Omnicom On Digital Acquisitions
Omnicom’s Jonathan Nelson says in an interview with Dow Jones Newswire that even though the company is focused on growing “organically” (pun? Nelson co-founded agency Organic), the ad holding company is seeing opportunity for digital acquisitions in certain regions saying, “We’re very interested in Asia right now, in particular China and India…there’s a lot of growth out there and a lot of client interest.” Read more.
Microsoft, Yahoo, Google – And Cannes
It’s like old times according to BusinessWeek. Microsoft, Yahoo! and Google are battling for ad dollars as they entertain, woo and cajole the agency and advertiser-types in Cannes during the Cannes Lions ad festival. From the article: “At the ‘Microsoft Advertising Beach Club,’ {…] executives mingled this week over cocktails and hors d’oeuvres. Yahoo! gave away free flip-flops and flew in comedian Ben Stiller to host a seminar, while Google served up YouTube smoothies.” Gawker-worthy to be sure.
Aol Talks Retail
Get outta town!…. Aol has released a nice research piece on behalf of its AOL digital sales team called “”The Mall Behind the Spreadsheet: Women’s Online Shopping Habits at the Workplace and Beyond.” Among the insights for demographic day-parters everywhere: “Women shop more at work on Fridays than on any other day of the week, and on any given day, about half (49%) of all women do their shopping between 11 a.m. and 2 p.m.” Get the PDF. Ad.com lives!
Rocket Fuels Adds Mak
Another former Havas Digital exec has landed at a start-up as Rocket Fuel announced the addition of former Havas-an Jarvis Mak as VP of analytics. Rocket Fuel also said that it added Stanford computer science professor Yoav Shoham to its board. This follows Collective’s announcement about adding a new analytics superstar from Nielsen. Everybody is digging into the data! Read more.
LucidData
LucidMedia announced a several new data partners this week. According to the release, AlmondNet’s keyword and segment-based data, BlueKai Exchange’s intent data and eXelate’s intent and interest data will all be available through LucidMedia’s demand-side platform. Read about it.
Multi-Touch Point Attribution
Affiliate marketers don’t get it says Kevin Edwards of Affiliate Window and chair of the IAB’s Affiliate Marketing Council. He writes, “[…] any multi-attribution model cannot work without acknowledgment of an advertiser’s wider online mix. To address just the affiliate channel is missing the point.” Read more on eConsultancy. (source: @jonathanmendez)
3 Things For Landing Page Success
Joshua Porter, co-founder of landing page optimization company Performable, says, “We’re seeing clearly which pages work best and which don’t. In general the landing pages that perform well are those that properly set the context of use for visitors: they tell people what’s going on and what to do about it.” And then he takes the deep dive on what IS the successful landing page. Read it. (source: @performable)
Facebook To Ad(d) Creativity
Zach Rodgers reports from the Cannes Lions ad festival and paraphrases Facebook CEO Mark Zuckerberg’s speech which suggested that more tools are coming for marketers – it’s not all about great tools for the user. According to Rodgers, Zuckerberg said, “We think the ecosystem…is going to be a lot better if we add more creative [elements] to it,” he said. “The more you’re able to customize and personalize the products you offer and the marketing you have, the more effective it’s going to be.” Read more.
6 Slides
Guy Kawasaki said 10. Now, VC Fred Wilson says 6 is the perfect number for creating a powerful presentation pitching your startup. Wilson opens, “The CEO of one of our portfolio companies is working on a fundraising deck and asked me for some tips. I gave him my favorite, ‘keep it to six slides.’ He ended up with thirteen which I see as a moral victory.” Read more.
What’s In An Email
Upstream Group’s Doug Weaver reprises a favorite post of yore which still resonates today – writing an effective email, which Weaver says can be every seller’s tripping point, if you will. Some of his ideas are as simple as: “Does your message fit within the friendly confines of the Outlook preview pane?” It should – says Weaver. Read ’em all.
