When Forrester released its Wave assessment for video ad platforms Monday, the ability for each demand-side platform (DSP) to buy cross-screen – including linear TV – was a key factor. “The biggest thing large advertisers are struggling with is how to use digital video and TV in combination, not just digital video by itself,” said […]
Last week’s stock market dip and subsequent recovery could have particularly troublesome consequence for ad tech firms looking to play on public markets. Though market volatility is a constant, last week’s flux put a spotlight on a handful of ad tech firms often mentioned as IPO candidates, among them AppNexus, Quantcast, Collective, Dstillery, PubMatic, Integral Ad Science, […]
A number of ad tech vets made Inc. Magazine’s annual 500/5000 revenue survey this month, but there were also some notable new additions and absentees following acquisitions last year. Inc.’s survey, which was released late last week, features the revenues and employee growth figures of independent companies considered to be among the fastest-growing in the […]
Even as marketers increasingly see native programmatic as a part of the core digital arsenal – alongside video, display and mobile – industry leaders like Sharethrough have encountered a lag in adoption from major DSPs. Part of the problem is that the existence of technology solutions hasn’t had a chance to sink in with brands […]
The Spanish Broadcasting System (SBS) will be the inaugural media company to trial WideOrbit’s programmatic radio beta program, released Friday. SBS is the largest publicly traded, Hispanic-controlled media company in the US. Through the alliance with WideOrbit, a broadcast technology provider and a cross-channel SSP, the SBS will make its digital radio inventory available to brands, […]
“The Sell Sider” is a column written for the sell side of the digital media community. Today’s column is written by Jeff Green, founder and CEO of The Trade Desk. Up until recently, it was unheard of for advertisers to put their Super Bowl ads online ahead of the big game. Today, it’s a smart […]
The Trade Desk made headlines this week when it raked in $45 million in debt financing and brought on Microsoft, RGM Group and Delivery Agent alum Gabe Greenberg to manage its Advanced TV division. The company positions itself as both a DSP and a DMP, and its leaders have longstanding roots in automation, according to […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Jeff Green, founder and CEO at The Trade Desk. While I joined my fellow Americans in catching World Cup fever, I couldn’t help but lose some steam after the US […]
A report by IDC, commissioned by demand-side platform The Trade Desk, said real-time bidding (RTB)-based “forward markets” will see massive spending increases over the next five years. The report said RTB-based premium display ad spending is expected to grow globally from $230.3 million in 2013 to $14.2 billion by 2018. The United States, which is […]
Demand-side platform The Trade Desk has received $20 million in Series B funding led by Hermes Growth Partners. The Ventura, Calif.-based company told AdExchanger the move was a natural response to growth in demand for programmatic platforms globally. “We made a strategic decision that we wanted to take in more capital,” CEO Jeff Green said, […]
