One of the most compelling soap operas of 2021 was the TV measurement debate. As the year ends, here’s one of our best reruns: the moment Nielsen lost its MRC accreditation.
Mobile advertising companies are being snapped up at eye-popping valuations. But wait … isn’t Apple torpedoing the ability to target and measure app advertising with its AppTrackingTransparency framework, SKAdNetwork and other privacy-focused policies? We untangle that contradiction on this week’s episode of The Big Story, where the editorial team is joined by special guest John […]
Attribution on Facebook ain’t what it used to be. The Facebook that enabled hundreds of creative versions, targeting variations and near-instantaneous optimization – all fed by data – is changing. Apple took a big bite out of Facebook’s attribution capabilities when its AppTrackingTransparency (ATT) required apps to collect a user opt-in to track their account […]
Getting online shoppers to click and add a product to their cart – and then have that product ship cost-effectively to a customer – is the latest challenge for CPG companies. During earnings calls over the past week, leaders of CPG companies had to answer to investors about their ecommerce strategies, which have accelerated thanks […]
Connected TV has arrived – a bit earlier than programmers may have expected. The pandemic-related boom in streaming, along with record TV upfronts, means there’s going to be a “wild Q4” ahead as programmatic buyers scramble for access to streaming inventory. One key issue is that CTV measurement capabilities aren’t developed enough yet, noted Kelly […]
Will Xandr find a home with InMobi? As InMobi prepares for an IPO, we talk about the Axios report that the company is in talks to acquire Xandr. AT&T has been shopping the company formerly known as AppNexus around for months – so when will a buyer materialize? Ad tech’s stratospheric public market valuations should […]
The Trade Desk made waves this week with the release of Solimar, its new beach resort brand. Psych! Solimar is real, but it’s the company’s new DSP dashboard. In addition to the updated UI, The Trade Desk also launched a venture capital arm called TD7 – named for the $7 million seed investment that got […]
The teacher just gave the class an extension on a hard, confusing assignment. Third-party cookies won’t go away in Google Chrome until the end of 2023, a delay of nearly two years. Google said the decision would allow its Privacy Sandbox proposals to move further along. Currently, only three of more than 30 are in […]
We’re entering the end-game for third-party cookies, but an unlikely group could intervene to keep them alive: regulators. Last Friday, Google agreed to let UK watchdog group Competition and Markets Authority (CMA) approve its decision to remove third-party cookies. The move is unusual, reports senior editor Allison Schiff, because it’s an example of regulators guiding […]
IP address is a tell for several things, namely a user’s location – and it can be used to triangulate identity via fingerprinting. But soon that will no longer be the case, at least not in Apple’s ecosystem. Apple raised the privacy bar at its Worldwide Developer Conference on Monday, and IP address was in […]
