By Sarah Sluis
One of the most compelling soap operas of 2021 was the TV measurement debate. After undercounting viewers during the pandemic, Nielsen lost its Media Rating Council accreditation.
As the year comes to a close, we revisit this classic episode, guest hosted by Senior Editor James Hercher and featuring an appearance by Media.Monks Senior Director Myles Younger.
Like any good rerun, it holds up to a second listen.
Google on Wednesday announced the full availability of its new agentic AI tools, called Ads Advisor and Analytics Advisor.
“We just constantly hear how complex it is right now,” Kelly MacLean, Amazon Ads VP of engineering, science and product, tells AdExchanger. “So that’s really where we we’ve anchored a lot on hearing their feedback, [and] figuring out how we can drive even more simplicity.”
In July, PubMatic saw a temporary drop in ad spend from a “large” unnamed DSP partner, which contributed to Q3 revenue of $68 million, a 5% YOY decline.
Paramount Skydance, which officially turns 100 days old this week, released its first post-merger quarterly earnings report on Monday.
AI is bringing accountability to ad tech’s murky middle, helping brands like EssilorLuxottica cut out bots, bad bids and wasted spend before a single impression runs.
Traffic-starved publishers are hopeful that their long-undervalued audience data will fuel advertising’s automated future – if only they can finally wrest control of the industry narrative away from ad tech middlemen.
Is it just me, or do third-quarter earnings always seem especially strange?
The IAB Tech Lab’s latest framework proposes new standards for containerization and sets the stage for a fully agentic media buying process.
Google on Wednesday announced the full availability of its new agentic AI tools, called Ads Advisor and Analytics Advisor.
Consumers don’t experience media in silos. They might stream a live game on their TV, scroll social feeds during halftime and research products on their mobile device later that night.
We break down some of the most interesting financial trends coming out of Q3 earnings reports, and what rises to the level of being worth covering in the first place.
