By 
Sarah Sluis
One of the most compelling soap operas of 2021 was the TV measurement debate. After undercounting viewers during the pandemic, Nielsen lost its Media Rating Council accreditation.
As the year comes to a close, we revisit this classic episode, guest hosted by Senior Editor James Hercher and featuring an appearance by Media.Monks Senior Director Myles Younger.
Like any good rerun, it holds up to a second listen.
Apple has an expansive library of hundreds of CDPs, ad tech and martech companies, data sellers and ID graph operators that will exist in a purgatorial state of potential exclusion from advertising to or accessing people on Apple phones and computers, according to sources.
Zoom has 99% unaided brand awareness, which sounds great on paper. But there’s a catch: Most people still think it’s just a video-call app.
Agencies are differentiating their tech stacks by building custom agentic AI tools for their clients. And they’re rethinking owning those AI tools – particularly since licensing them creates new revenue streams.
Agencies and marketers discussed the future of AI governance at AdExchanger’s Programmatic IO NYC this week. The main takeaway? Expect insurers to play an increasingly important role in managing AI compliance.
The Trade Desk is unable to serve ads to the Safari browser for Apple device owners that have downloaded iOS 27. Apple has been investigating the issue since last week.
The open web is done, stick a fork in it. Banner blindness is near universal, search traffic has run dry and publishers are struggling for oxygen. But what if that’s … not true?
