By Sarah Sluis
One of the most compelling soap operas of 2021 was the TV measurement debate. After undercounting viewers during the pandemic, Nielsen lost its Media Rating Council accreditation.
As the year comes to a close, we revisit this classic episode, guest hosted by Senior Editor James Hercher and featuring an appearance by Media.Monks Senior Director Myles Younger.
Like any good rerun, it holds up to a second listen.
Albert Thompson, a buy-side veteran with 20+ years of experience, weighs in on attention metrics, the value of MFA sites, brand safety backlash and how publishers can improve their inventory.
Someone will eventually need to make a Netflix-style documentary about the Google ad tech antitrust trial happening in Virginia. (And can we call it “You’ve Been Ad Served?”)
In the process of the investigation into Google, the Department of Justice unearthed a vast trove of separate evidence. Some of these findings paint a whole new picture of how Google interacts and competes with its main DSP rival, The Trade Desk.
On Thursday, the US district court in Alexandria, Virginia boarded a time machine back to April 18, 2019 – the day of a tense meeting between Google and publishers.
Confidential matching – which uses a TEE built on Google Cloud infrastructure – will now be the default setting for all uses of advertiser first-party data in Customer Match.
PubMatic’s $5 million loss from DV360’s bidding algorithm fix earlier this year suggests second-price auctions aren’t completely a thing of the past.
In the process of the investigation into Google, the Department of Justice unearthed a vast trove of separate evidence. Some of these findings paint a whole new picture of how Google interacts and competes with its main DSP rival, The Trade Desk.
Someone will eventually need to make a Netflix-style documentary about the Google ad tech antitrust trial happening in Virginia. (And can we call it “You’ve Been Ad Served?”)
On Thursday, the US district court in Alexandria, Virginia boarded a time machine back to April 18, 2019 – the day of a tense meeting between Google and publishers.
Index Exchange CEO Andrew Casale, fresh off the witness stand for US v. Google, and AdExchanger’s courtroom reporter, Allison Schiff, join us to analyze the ad tech trial of the century.
TV and video measurement provider iSpot is fielding a lot of election season concerns from buyers as political ad spend increases in the weeks leading up to the 2024 presidential election.
