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»Facebook Attribution

The Big Story: Facebook’s Attribution Sinkhole

Attribution on Facebook ain’t what it used to be. The Facebook that enabled hundreds of creative versions, targeting variations and near-instantaneous optimization – all fed by data – is changing. Apple took a big bite out of Facebook’s attribution capabilities when its AppTrackingTransparency (ATT) required apps to collect a user opt-in to track their account... Continue reading »
by Sarah Sluis // October 15th, 2021 //
»
How Facebook Is Overhauling Its Attribution Standards To Deal With Apple’s ATT

This is part one of a two-part deep dive series on the changing face of attribution. Facebook’s had a tough time of it recently. There was the explosive Wall Street Journal Facebook exposé, whistleblowing on Capitol Hill and the stock market’s reaction, which shaved tens of billions off Facebook’s valuation in a single day. But... Continue reading »
by James Hercher // October 11th, 2021 //
»
 

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