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»Facebook Attribution

Comic: The Gravity Of The Situation
Meta Claims Underreporting For iOS Web Conversions Is Now Down From 15% to 8%

It’s been hard to rely on Meta’s measurement since Apple released its AppTrackingTransparency framework last year. In September, pre-name-change Facebook alerted advertisers that Apple’s privacy changes were causing Facebook to undercount web conversions on iOS by around 15%. At the time, Graham Mudd, Facebook’s VP of product marketing, acknowledged that the inability to target as… Continue reading »
by Allison Schiff // February 14th, 2022 //
»
Roman Garbar, marketing director, Tenjin
Facebook Has Given Up On Attribution

“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is by Roman Garbar, marketing director at Tenjin. While the eyes of the world were recently locked on the rebranding of Facebook to Meta, something with more immediate and concrete implications for the advertising world was happening.… Continue reading »
by AdExchanger Guest Columnist // November 24th, 2021 //
»
Facebook Soldiers On Post-ATT With Much-Needed Tweaks To Its Measurement Suite

It’s a post-ATT world, and Facebook is still figuring out how to live in it. On Wednesday, Facebook shared an update about what it’s doing to triage its data signal losses due to Apple’s AppTrackingTransparency framework, including the release of several new measurement-focused products. Facebook needs to make moves like these pronto. Formerly immutable truths… Continue reading »
by Allison Schiff // October 20th, 2021 //
»
The Big Story Podcast
The Big Story: Facebook’s Attribution Sinkhole

Attribution on Facebook ain’t what it used to be. The Facebook that enabled hundreds of creative versions, targeting variations and near-instantaneous optimization – all fed by data – is changing. Apple took a big bite out of Facebook’s attribution capabilities when its AppTrackingTransparency (ATT) required apps to collect a user opt-in to track their account… Continue reading »
by Sarah Sluis // October 15th, 2021 //
»
How Facebook Is Overhauling Its Attribution Standards To Deal With Apple’s ATT

This is part one of a two-part deep dive series on the changing face of attribution. Facebook’s had a tough time of it recently. There was the explosive Wall Street Journal Facebook exposé, whistleblowing on Capitol Hill and the stock market’s reaction, which shaved tens of billions off Facebook’s valuation in a single day. But… Continue reading »
by James Hercher // October 11th, 2021 //
»
 

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