Comic: Programmatic's Next Bet?
A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem…
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Comic: Starting Off Right
A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem…
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LUMA: The Top 4 Takeaways On Dealmaking In 2020 And What To Expect In The Year To Come
Here’s 2020 in a nutshell from the investment banker’s point of view: “Turmoil caused acceleration and unexpected change, and it was a breeding ground for opportunity,” says Conor McKenna, a VP at LUMA Partners. After stalling to near zero during the first three months of the pandemic, conversations and negotiations started to pick up again […]
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True Premium Is Going To Change The Way We Think Says Yahoo! Levinsohn
The 2012 version of the AdExchanger.com “predictions” piece comes with a twist as a selection of industry execs offer their thoughts on the following question: “What’s going to happen next year in advertising that hasn’t happened before? And why?” Ross Levinsohn, executive vice president of the Americas region for Yahoo!, offers his views. One word– […]
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Disintermediation and Frenemy Dropped From The Advertising Lexicon In 2012 Says VivaKi CEO Klues
The 2012 version of the AdExchanger.com “predictions” piece comes with a twist as a selection of industry execs offer their thoughts on the following question: “What’s going to happen next year in advertising that hasn’t happened before? And why?” Jack Klues, CEO of VivaKi, offers his views. In 2012, the words Disintermediation and Frenemy will […]
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Consolidation And Clarification In Premium, Independent Web For 2012 Says Federated's Battelle
The 2012 version of the AdExchanger.com “predictions” piece comes with a twist as a selection of industry execs offer their thoughts on the following question: “What’s going to happen next year in advertising that hasn’t happened before? And why?” John Battelle, Founder/Chairman of Federated Media, offers his views. We expect to see tremendous consolidation and […]
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RTB Capitulation And Ad Tech Acquisitions By Agencies In 2012 Says Fox News' Steinberg
The 2012 version of the AdExchanger.com “predictions” piece comes with a twist as a selection of industry execs offer their thoughts on the following question: “What’s going to happen next year in advertising that hasn’t happened before? And why?” Jeremy Steinberg, Vice President, Digital Sales & Business Development – FOX News Channel and FOX Business […]
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Just Don't Tell Me It's Completely New In 2012 Says Inadco COO Zinman
The 2012 version of the AdExchanger.com “predictions” piece comes with a twist as a selection of industry execs offer their thoughts on the following question: “What’s going to happen next year in advertising that hasn’t happened before? And why?” Dave Zinman, Chief Operating Officer of Inadco, offers his views. “What has been will be again, […]
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At Some Point In The Future There Won’t Be Digital Ad Agencies Says ANA's Duggan
The 2012 version of the AdExchanger.com “predictions” piece comes with a twist as a selection of industry execs offer their thoughts on the following question: “What’s going to happen next year in advertising that hasn’t happened before? And why?” Bill Duggan, Group Executive Vice President of the Association Of National Advertisers (ANA), offers his views. […]
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Agencies To Reap The Benefits Of Behaving More Like Silicon Valley In 2012 Says 4A's Prez Nancy Hill
The 2012 version of the AdExchanger.com “predictions” piece comes with a twist as a selection of industry execs offer their thoughts on the following question: “What’s going to happen next year in advertising that hasn’t happened before? And why?” Nancy Hill, President of the American Association of Advertising Agencies (4A’s), offers her views. What will […]
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