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»predictions

True Premium Is Going To Change The Way We Think Says Yahoo! Levinsohn

The 2012 version of the AdExchanger.com "predictions" piece comes with a twist as a selection of industry execs offer their thoughts on the following question: "What's going to happen next year in advertising that hasn't happened before? And why?" Ross Levinsohn, executive vice president of the Americas region for Yahoo!, offers his views. One word–... Continue reading »
by AdExchanger // December 16th, 2011 //
»
Disintermediation and Frenemy Dropped From The Advertising Lexicon In 2012 Says VivaKi CEO Klues

The 2012 version of the AdExchanger.com "predictions" piece comes with a twist as a selection of industry execs offer their thoughts on the following question: "What's going to happen next year in advertising that hasn't happened before? And why?" Jack Klues, CEO of VivaKi, offers his views. In 2012, the words Disintermediation and Frenemy will... Continue reading »
by AdExchanger // December 15th, 2011 //
»
Consolidation And Clarification In Premium, Independent Web For 2012 Says Federated's Battelle

The 2012 version of the AdExchanger.com "predictions" piece comes with a twist as a selection of industry execs offer their thoughts on the following question: "What's going to happen next year in advertising that hasn't happened before? And why?" John Battelle, Founder/Chairman of Federated Media, offers his views. We expect to see tremendous consolidation and... Continue reading »
by AdExchanger // December 15th, 2011 //
»
RTB Capitulation And Ad Tech Acquisitions By Agencies In 2012 Says Fox News' Steinberg

The 2012 version of the AdExchanger.com "predictions" piece comes with a twist as a selection of industry execs offer their thoughts on the following question: "What's going to happen next year in advertising that hasn't happened before? And why?" Jeremy Steinberg, Vice President, Digital Sales & Business Development - FOX News Channel and FOX Business... Continue reading »
by AdExchanger // December 15th, 2011 //
»
Just Don't Tell Me It's Completely New In 2012 Says Inadco COO Zinman

The 2012 version of the AdExchanger.com "predictions" piece comes with a twist as a selection of industry execs offer their thoughts on the following question: "What's going to happen next year in advertising that hasn't happened before? And why?" Dave Zinman, Chief Operating Officer of Inadco, offers his views. "What has been will be again,... Continue reading »
by AdExchanger // December 13th, 2011 //
»
At Some Point In The Future There Won’t Be Digital Ad Agencies Says ANA's Duggan

The 2012 version of the AdExchanger.com "predictions" piece comes with a twist as a selection of industry execs offer their thoughts on the following question: "What's going to happen next year in advertising that hasn't happened before? And why?" Bill Duggan, Group Executive Vice President of the Association Of National Advertisers (ANA), offers his views.... Continue reading »
by AdExchanger // December 13th, 2011 //
»
Agencies To Reap The Benefits Of Behaving More Like Silicon Valley In 2012 Says 4A's Prez Nancy Hill

The 2012 version of the AdExchanger.com "predictions" piece comes with a twist as a selection of industry execs offer their thoughts on the following question: "What's going to happen next year in advertising that hasn't happened before? And why?" Nancy Hill, President of the American Association of Advertising Agencies (4A's), offers her views. What will... Continue reading »
by AdExchanger // December 12th, 2011 //
»
A Digital Creative Revolution Will Ignite In 2012 Says IAB CEO Rothenberg

The 2012 version of the AdExchanger.com "predictions" piece comes with a twist as a selection of industry execs offer their thoughts on the following question: "What's going to happen next year in advertising that hasn't happened before? And why?" Randall Rothenberg, President and CEO of the Interactive Advertising Bureau (IAB), offers his views. A Digital... Continue reading »
by Nate Neal // December 12th, 2011 //
»
AdExchanger.com Predictions for 2011: Data

AdExchanger.com reached out to executives in the data tech space for their predictions about the digital advertising ecosystem in 2011. Click a name below to begin, or scroll: Sam Barnett, CEO, Struq Dan Beltramo, CEO, Vizu Paul Cook, CEO, TagMan Sam Cox, CEO, Milabra John Donahue, CTO, BuzzLogic Andy Ellenthal, CEO, Peer39 Konrad Feldman, CEO,... Continue reading »
by AdExchanger // December 16th, 2010 //
»
AdExchanger.com Predictions for 2011: Platforms, Networks, Exchanges - Part III

AdExchanger.com reached out to executives from platforms, networks and exchanges for their predictions about the digital advertising ecosystem in 2011. This is part three of their predictions. Click a name below to begin, or scroll: Jeff Green, CEO, The Trade Desk Jay Habegger, CEO, OwnerIQ Brent Halliburton, CEO, Deconstruct Media David Jakubowski, CEO, Aggregate Knowledge... Continue reading »
by AdExchanger // December 15th, 2010 //
»
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