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»trends

Pinterest has three main priorities for 2021 and beyond: video, making its trend data actionable and shopping.
Pinterest Intros New Shopping-Focused Ad Products With Video Taking Center Stage

Pinterest has three main priorities for 2021 and beyond: video, making its trend data actionable and shopping. On Wednesday, at Pinterest’s first-ever partner and advertiser summit event, hosted virtually, of course, it made announcements related to all three. “We had a big year in 2020, and we want our advertisers to know more about the... Continue reading »
by Allison Schiff // March 4th, 2021 //
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When COVID-19 hit, the Google Ads team changed its product road map to meet evolving needs, particularly those of small businesses.
Google Tweaks Its Product Road Map To Roll With COVID And Dishes On The 2022 Chrome Deadline

When COVID-19 hit, the Google Ads team changed its product road map to meet evolving needs, particularly those of small businesses. And now some of those products are starting to hit the market, including a new trend discovery tool and new buying objectives. “We took a step back and asked ourselves how we could change... Continue reading »
by Allison Schiff // October 6th, 2020 //
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Trend Platform Taykey Snags $15M In Series D, Plans Move Away From Media Buying

Justin Bieber’s bulge. Those are three words you probably didn’t expect to see – but that’s exactly what was trending the most among college-age girls after images were released from the Bieb’s photoshoot for Calvin Klein underwear last week. For brands targeting girls 18-24, the question is at what point they should be all over that bulge,... Continue reading »
by Allison Schiff // January 20th, 2015 //
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Online Marketing: Top Trends for 2013

“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is by Sid Shah, Director of Business Analytics for Advertising Solutions, Adobe.  A combination of established trends and new technology innovations will cause 2013 to be an eventful year for digital marketing. Here... Continue reading »
by AdExchanger // December 4th, 2012 //
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