• PROGRAMMATIC I/O //
  • AdExchanger Awards //
  • Subscribe //
  • COVID-19 Special Coverage
AdExchanger Homepage
  • COVID-19 Special Coverage
  • Topics
    • Advertiser
    • Publishers
    • Content Studio
    • Platforms
    • Mobile / Cross-Device
    • Data
    • Commerce
    • Investment
    • Agencies
    • TV and Video
    • Politics
  • Opinion
    • Data-Driven Thinking
    • The Sell Sider
    • On TV and Video
    • Brand Aware
    • Comic Strip
  • Subscribe
  • Events
    • PROGRAMMATIC I/O NY 2019
    • Industry Preview 2020
    • PROGRAMMATIC I/O SF 2020
    • AdExchanger Awards
  • Podcasts
    • The Big Story
  • Careers
  • About Us
  • Contact Us
  • Twitter
  • Facebook
  • LinkedIn
  • RSS

  • AdExchanger Homepage

  • AdExchanger.com

  • Menu
    • Advertiser
    • Publishers
    • Content Studio
    • Platforms
    • Mobile / Cross-Device
    • Data
    • Commerce
    • Investment
    • Agencies
    • TV and Video
    • Politics
    • Data-Driven Thinking
    • The Sell Sider
    • On TV and Video
    • Brand Aware
    • Content Studio
    • Comic Strip
    • Advertise
    • About Us
    • Contact Us
    • Subscribe
  • Events
    • Innovation Labs
    • AdExchanger Awards
    • PROGRAMMATIC I/O NY
    • Industry Preview
    • All Events
  • Podcast
    • Social Distancing With Friends
    • AdExchanger Talks
    • The Big Story
  • Careers
  • Search
Connect

»2012

IAB: Mobile Ads Captured 9% Of Online Ad Spend In 2012

2012 was another banner year for the online advertising space, with revenues up 15% over 2011. Mobile and digital video led much of that growth. Mobile ad spend grew 111% compared to 2011, the second year of triple-digit growth,  accounting for 9% of total internet advertising revenue at $3.4 billion. Digital video revenue increased 29%... Continue reading »
by Kimberly Maul // April 16th, 2013 //
»
2012 Review: RTB Gained Ground Thanks to Major Brand Participation

Forecasts for real-time bidding are rising for the next several years, after a strong showing in 2012, including participation from major national brands and premium publishers. Market intelligence firm IDC said in October that worldwide RTB-based spending was $1.4 billion in 2011 and forecasted it will rise to $13.9 billion by 2016, for a compound... Continue reading »
by Kimberly Maul // December 6th, 2012 //
»
Cross-Platform Display Is Going From Niche to Mainstream In 2012 Says Google's Mohan

The 2012 version of the AdExchanger.com "predictions" piece comes with a twist as a selection of industry execs offer their thoughts on the following question: "What's going to happen next year in advertising that hasn't happened before? And why?" Neal Mohan, VP, Display Advertising, Google, offers his views. I'm excited about a ton of things,... Continue reading »
by AdExchanger // December 20th, 2011 //
»
Consolidation And Clarification In Premium, Independent Web For 2012 Says Federated's Battelle

The 2012 version of the AdExchanger.com "predictions" piece comes with a twist as a selection of industry execs offer their thoughts on the following question: "What's going to happen next year in advertising that hasn't happened before? And why?" John Battelle, Founder/Chairman of Federated Media, offers his views. We expect to see tremendous consolidation and... Continue reading »
by AdExchanger // December 15th, 2011 //
»
Agencies To Reap The Benefits Of Behaving More Like Silicon Valley In 2012 Says 4A's Prez Nancy Hill

The 2012 version of the AdExchanger.com "predictions" piece comes with a twist as a selection of industry execs offer their thoughts on the following question: "What's going to happen next year in advertising that hasn't happened before? And why?" Nancy Hill, President of the American Association of Advertising Agencies (4A's), offers her views. What will... Continue reading »
by AdExchanger // December 12th, 2011 //
»
 

Popular today on AdExchanger

  • Popular
  • Today Week Month All
  • Google Reclaims The DSP Crown In Latest Advertiser Perceptions Report
  • Why Facebook Boycott Dollars Should Head To CTV
  • Facebook Considers Political Ad Ban; Amazon Tells Employees To Delete TikTok (And Then Says Never Mind)
  • Bayer Freezes Facebook Advertising In July
  • Media Owners Need A New And Powerful Narrative To Attract Ad Spend
Ajax spinner
AdExchanger Homepage
  • Privacy Policy //
  • Subscribe //
  • Advertise //
  • Contact Us
© 2020 Access Intelligence, LLC - All Rights Reserved