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»2012

IAB: Mobile Ads Captured 9% Of Online Ad Spend In 2012

2012 was another banner year for the online advertising space, with revenues up 15% over 2011. Mobile and digital video led much of that growth. Mobile ad spend grew 111% compared to 2011, the second year of triple-digit growth,  accounting for 9% of total internet advertising revenue at $3.4 billion. Digital video revenue increased 29%... Continue reading »
by Kimberly Maul // April 16th, 2013 //
»
2012 Review: RTB Gained Ground Thanks to Major Brand Participation

Forecasts for real-time bidding are rising for the next several years, after a strong showing in 2012, including participation from major national brands and premium publishers. Market intelligence firm IDC said in October that worldwide RTB-based spending was $1.4 billion in 2011 and forecasted it will rise to $13.9 billion by 2016, for a compound... Continue reading »
by Kimberly Maul // December 6th, 2012 //
»
Cross-Platform Display Is Going From Niche to Mainstream In 2012 Says Google's Mohan

The 2012 version of the AdExchanger.com "predictions" piece comes with a twist as a selection of industry execs offer their thoughts on the following question: "What's going to happen next year in advertising that hasn't happened before? And why?" Neal Mohan, VP, Display Advertising, Google, offers his views. I'm excited about a ton of things,... Continue reading »
by AdExchanger // December 20th, 2011 //
»
Consolidation And Clarification In Premium, Independent Web For 2012 Says Federated's Battelle

The 2012 version of the AdExchanger.com "predictions" piece comes with a twist as a selection of industry execs offer their thoughts on the following question: "What's going to happen next year in advertising that hasn't happened before? And why?" John Battelle, Founder/Chairman of Federated Media, offers his views. We expect to see tremendous consolidation and... Continue reading »
by AdExchanger // December 15th, 2011 //
»
Agencies To Reap The Benefits Of Behaving More Like Silicon Valley In 2012 Says 4A's Prez Nancy Hill

The 2012 version of the AdExchanger.com "predictions" piece comes with a twist as a selection of industry execs offer their thoughts on the following question: "What's going to happen next year in advertising that hasn't happened before? And why?" Nancy Hill, President of the American Association of Advertising Agencies (4A's), offers her views. What will... Continue reading »
by AdExchanger // December 12th, 2011 //
»

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