podcast ads

Attribution measurement is still a mess; video podcasting struggles with effective advertising; and NIL deals are taking off for student athletes.

On Wednesday, AI-powered audio intelligence platform Sounder launched a new version of its brand suitability and contextual targeting tool for podcasts that can understand the nuances of Spanish-language audio content.

To fill digital audio’s viewability gap – or audibility gap – audio-focused DSP Audiohook is launching a new podcast measurement panel.