Apple Podcasts

Podcasters can open their inventory to programmatic demand to complement their direct-sold host-read ads and monetize their back catalogs.

To fill digital audio’s viewability gap – or audibility gap – audio-focused DSP Audiohook is launching a new podcast measurement panel.

Fireside’s platform allows creators to distribute content across a range of media channels, including social media, CTV and podcasts, and monetize it how they see fit. Fireside recently partnered with influencer management firm Slash Management to create Slash Studios, a Fireside network dedicated to content that brings audiences behind the scenes of talent management and social media star making.

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The Ecom Advantage The EU’s top antitrust regulator, Margrethe Vestager, opened an investigation into whether Amazon unfairly collects or uses data to promote its own products at the expense of other retailers or manufacturers. “Ecommerce has boosted retail competition and brought more choice […]