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»vCPM

The Rise Of The qCPM: Rewarding Quality In Programmatic Buying

The lowest priced ads don’t always deliver the best results – especially for digital branding campaigns – so ad buyers are re-calculating CPM to a quality CPM (qCPM). The qCPM only counts impressions that are viewable, with on-target delivery, optimal frequency and in brand-safe environments. By looking at performance factors beyond cost, ad buyers can... Continue reading »
by Sarah Sluis // July 8th, 2019 //
»
Four Ways Business Insider Is Upping Campaign Viewability

Because 30-50% of direct campaigns on Business Insider transact on a viewable CPM, getting those campaigns to deliver the contracted amount without wasting inventory helps the publisher’s bottom line. Making sure campaigns deliver within those stringent requirements – including 100% viewability – is one of the jobs of Marc Boswell, SVP of revenue operations and... Continue reading »
by Sarah Sluis // July 26th, 2017 //
»
 

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