Comic: "Yeah, But What's Your Conversion Rate?"
Enjoy this weekly comic from AdExchanger.com that highlights the digital advertising ecosystem …
ARCHIVE FOR:
Performance TV
-
-
How This Indie Agency Is Finding ‘Back Doors’ To Get Show-Level Data On CTV
Streaming TV advertisers are still unsatisfied with the level of transparency from publishers in the ad buying process. So Rain the Growth Agency created its own way to get more transparency into CTV buys.
-
Fighting RMN Fragmentation; TikTok’s Fate Hangs In The Balance
Two startups team up to help brands target TV viewers based on what – and where – they buy. Meanwhile, TikTok remains in will-they-won’t-they purgatory.
-
Cadent Acquires AdTheorent For $324 Million, With Plans To Expand Beyond TV
Advanced TV advertising company Cadent announced plans to drop $324 million to acquire the performance marketing company AdTheorent.
-
PODCAST: AdExchanger TalksUnpacking ‘Performance TV’
Advertisers expect direct proof of performance from their streaming ad buys. But even though most people don’t shop via their TV screens (yet), new ad formats can still help brands boost consideration, says MediaLink Managing Director Mark Wagman.