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»Nick Troiano

Why Alternate Currencies Probably Won’t Take Center Stage At This Year’s Upfronts

This year is ripe for test-and-learns with alt TV measurement currencies, but the trend is still in its early days. Omnichannel TV measurement methodology is making waves, but standardizing a currency for media transactions in an ever-so-fragmented ecosystem is quite another story.
by Alyssa Boyle // May 9th, 2022 //
»
Cadent Acquires 4INFO To Expand Its Advanced TV Offering

Cadent said it acquired ad tech company 4INFO on Thursday to help buyers to better allocate spend across channels and platforms as TV viewing fragments. Terms of the deal were not disclosed. Cadent works with buyers and sellers to execute addressable and data-driven linear TV buys. It will gain access to OTT and CTV inventory… Continue reading »
by Alison Weissbrot // January 2nd, 2020 //
»
 

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