CTV Buyers Are Getting The Show-Level Performance Optimization They’ve Always Wanted
A collaboration between InterMedia Advertising, Peer39 and Pontiac Intelligence provided show-level cost-per-acquisition data for 94% of CTV ad impressions.
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Pontiac Intelligence
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Brother, DSPlease; The Short-Lived (We Hope) Fawning AI Listicle
There’s a new type of DSP with a shiny new acronym; AI search optimization is a tricky game; and M&Ms struggle to switch to natural coloring.
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How This Indie Agency Is Finding ‘Back Doors’ To Get Show-Level Data On CTV
Streaming TV advertisers are still unsatisfied with the level of transparency from publishers in the ad buying process. So Rain the Growth Agency created its own way to get more transparency into CTV buys.