Cadent Acquires AdTheorent For $324 Million, With Plans To Expand Beyond TV
Advanced TV advertising company Cadent announced plans to drop $324 million to acquire the performance marketing company AdTheorent.
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Cadent Switches Private Equity Owners, Sets Sights On Omnichannel
The private equity firm Novacap acquires advanced TV advertising company Cadent, which is now setting its sights on omnichannel.