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Cadent acquisition

ad tech M&A

Cadent Acquires AdTheorent For $324 Million, With Plans To Expand Beyond TV

BY Alyssa Boyle// April 1st, 2024

Advanced TV advertising company Cadent announced plans to drop $324 million to acquire the performance marketing company AdTheorent.
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ad tech M&A

Cadent Switches Private Equity Owners, Sets Sights On Omnichannel

BY Alyssa Boyle// August 9th, 2023

The private equity firm Novacap acquires advanced TV advertising company Cadent, which is now setting its sights on omnichannel.
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