Apple’s big iOS update last year created large amounts of new media inventory, which the company is monetizing through a big ad deal with NBCUniversal and direct relationships with publishers. Now the mobile platform giant is opening the gates to outside measurement of its ad impressions, AdExchanger has learned. Through its sales agreement with NBCUniversal, Apple […]
If publishers and platforms often hold contentious relationships with each other, NBCUniversal shows signs of wanting to change that frenemy dynamic. Leading up to last week’s Snapchat IPO, NBCUniversal invested $500 million in the video messaging and content app, CNBC reported Friday. That investment would give the media company an approximately a 2% stake, according to […]
NBC is putting its money where its mouth is. The broadcaster on Thursday revealed it would commit to sell $1 billion in targeted media based on audience guarantees in time for the 2017-2018 upfront. Although that figure only represents about 17% of the estimated $6 billion NBC transacted through advance commitments last year, it’s […]
Maureen Bosetti, the chief investment officer for IPG Mediabrands’ Initiative, will discuss dynamics for this year’s upfronts alongside other TV power players at Industry Preview on Jan. 18 in New York City. The 2016 TV upfronts ended with networks posting double-digit CPM increases, but will that momentum carry into 2017? Two key factors could help buyers wield […]
NBCUniversal finished its upfront negotiations on a high note, citing CPM increases of 12.5% for prime-time slots and even higher percentages for some networks – 13% on USA, for example. Comparatively speaking, NBC aimed for 7% to 8% CPM increases in 2015, but settled in at about 5%, which speaks to the strength of this […]
At face value, AwesomenessTV looks like your average YouTube multichannel network (MCN). Except it’s not, according to Paul Kelly, AwesomenessTV’s chief partnerships officer. AwesomenessTV has amassed 160 million total subscribers and now boasts nearly a billion monthly video views across platforms. A network of creators helps support its shows, but the company is also a […]
How about this for a premiere? Beginning this fall, all NBCUniversal inventory will be available for sale programmatically via the network’s private exchange NBCUx. Ahead of the upfronts, NBCUniversal has rolled out an offering called NBCUx for Linear TV, which will put additional data and automation in the hands of media planners to apply to […]
Comcast is losing fewer cable TV customers than it has in the past eight years. That’s no small feat, considering signs of rampant cord cutting inundating the broadcast industry. Comcast added 89,000 customers for video service Xfinity in the fourth quarter, the most of any quarter since 2006, according to its earnings release. Video revenue […]
Shoppable video is still a novel concept, despite the industry’s efforts to move it into the mainstream (with Google launching shoppable video on YouTube being the most recent example). But NBCUniversal’s Bravo TV still sees the value of shoppable video. The network wanted to expand its digital business and encourage fans to return to its properties on […]
NBCUniversal transacted 10-15% of its digital business programmatically during the 2015-2016 season, the company has revealed to AdExchanger. Prior to the upfronts, the company expected to secure 50% of commitments on a “converged” basis, with elements of both TV and digital in a single deal. In this most recent upfront, NBCUniversal’s digital business grew 50% and, of […]
