Comic: It's Coming For You
Enjoy this weekly comic from AdExchanger.com that highlights the digital advertising ecosystem …
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PODCAST: AdExchanger TalksThe Business Case For Carbon Cuts
Anne Coghlan, co-founder and COO of Scope3, on why cutting carbon in ad tech isn’t just about saving the planet; it’s about eliminating inefficiency and financial waste at the same time. Plus: Using AI to automate and optimize digital media buying at the impression level.
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OPINION: Data-Driven ThinkingBoost ROI And Cut Waste: Mastering Incrementality And Standardization
These are steps you can take to achieve incrementality, streamline your media strategy and drive exponential growth, writes Brian Chap of Tech Recipes.
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Comic: Working Hard or Hardly Working?
Enjoy this weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem …
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OPINION: On TV & VideoTarget One Audience, Measure Another: The Definition Of TV-Buying Insanity
Aiming for one thing and being measured against another is absurd. But this is how the multibillion-dollar TV industry has operated for decades.
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LATAM Airlines Switches To Sustainable Video Ads
Running video ads can be carbon intensive – and expensive. That’s why LATAM Airlines, Latin America’s largest airline, partnered with SeenThis, which has streaming technology to speed up video ad delivery.